B&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • Melbourne Confidential
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • SBS
  • ABC
  • B&T Agency Scorecards
  • Channel 10
  • Nine
  • channel 7
  • Channel 9
  • Seven
  • Partner content
  • TikTok
  • Are Media
  • Meta
  • Dentsu
  • Women In Media Awards 2026
  • B&T Exclusive
  • OMD
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: Just When You’ve Seen It All: Agency Fandoms Make Their Way To Instagram
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Opinions & Analysis > Just When You’ve Seen It All: Agency Fandoms Make Their Way To Instagram
MarketingOpinions & Analysis

Just When You’ve Seen It All: Agency Fandoms Make Their Way To Instagram

Staff Writers
Published on: 15th August 2025 at 11:46 AM
Edited by Staff Writers
Share
3 Min Read
Wieden+Kennedy Sydney fan account

There are social media accounts for everything these days. From home renovations to Game of Thrones fan fictions (could Darth Vader really beat the Night King?), you could spend hours doom scrolling random content. 

But never before (or at least as far as we could tell) has the internet laid its eyes on a creative agency fan account.

But we’ve discovered a Wieden+Kennedy stan in Sydney, running a balls-to-the-wall attempt to get noticed by the agency.

 

View this post on Instagram

 

A post shared by Wieden+Kennedy SYD’s Biggest Fan (@wk_sydney_unofficial)

B&T tracked down the anonymous superfan behind the memes, and asked them about their unique obsession.

1) Why do this? Why are you such a fan of the Wieden+Kennedy Sydney office?

Great dogs, great work, great clients (I’m loving the new McCafe blend). Friendly vibe on Instagram—I recommend giving them a follow!

2) For those who don’t already follow, what sort of content do you make?

Oh you know, the normal stuff. I’ve done drawings of their posts, made mixtapes, and merch. I’m building a diorama of their office in Minecraft. Normal stuff.

3) How have they reacted? Do you think they know you exist?

They drop nice comments all the time. Plus a few DMs here and there. On some level I want to get patted on the back, but then at the end of the day it helps them, that’s all I can ask for. I want them to be happy.

4) There’s a rumour that this is just a thinly veiled attempt at getting an invite to their Christmas party. Is that true? What’s your goal here?

It started as the chance to get onto the McChicken Christmas yacht, but now I’m not so sure. The more time I spend on them the more I like them.

5) Do your friends know about this? Are they worried?

Most of my friends would say this is totally something I would do, and makes sense for me, whatever that means.

6) Any message you want to give the team at Wieden+Kennedy directly?

You guys are great, never change, also please look at my work.

7) What should readers do after seeing this story?

Step 1. Open the Instagram app
Step 2. Press follow on the Wieden+Kennedy Sydney account
Step 3 Follow me

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

No related posts.


TAGGED: Wieden+Kennedy
Share
Oliver Cerovic
By Oliver Cerovic
Oliver is a journalist at B&T, joining in April 2025 after completing a Bachelor of Communications, majoring in Journalism at UTS. He covers media agencies and owners, and has a strong interest in sports marketing. Oliver has a background in sport, previously writing for Fox League and the Manly Warringah Sea Eagles. He famously hit a last-ball six in the 2026 Big Clash to deliver his Indies side to a 19 point loss.

Latest News

DAZN Media+ Upfront: ‘No Longer A Broadcaster, An Integrated Sports Business’ – But Can It Deliver?
04/09/2026
NASCAR Turns Fucks To Bucks In New 72andSunny Campaign
04/09/2026
TV Ratings (03/09/2026): AFL Finals Upset Sends Seven Soaring
04/09/2026
Absurd Coca-Cola Thailand Campaign Tells You To Leave Work At The Door
04/09/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?