In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally.
Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people and benefit ourselves?
As a client service industry, we are always seeking the latest technologies and innovations for our clients’ campaigns to ensure they are at the forefront of the constantly changing world we are operating in. But lately, I have started to wonder if we are missing out on its incredible potential in key areas such as staff training and engagement.
As part of PHD’s MERGE week – dedicated to exploring the closing gap between technology and humanity – we set out on a mission to challenge our clients’ thinking, as well as challenging ourselves to take advantage of some of the technologies available to benefit our staff. This led us to introduce VR presentation training.
We gave all our employees the opportunity to practice presenting to a boardroom of 10 senior execs, as well as speaking in front of 2,000 people at the Sydney Opera House. Not only was this an inexpensive exercise compared to other training opportunities we usually run, but it opened opportunities our people wouldn’t get to experience in ‘the real world’.
I have spoken with many agencies about this, and for them this was a new, exciting concept. It got me thinking. Have client service industries neglected technology internally? I am starting to believe we have.
So, how can you take advantage of technological advances in your organisation if you’re not already doing so?
In addition to VR training, TechCrunch recently released Vocalytics, which uses machine learning to analyse your public speaking performance and provide feedback on your body language. As non-verbal communication is 93 per cent of what people take in from you, this feels like something we could all benefit from.
There is also the potential to use VR to refine our hiring skills, practice crucial conversations or upskill our staff using WHS scenario training, which eliminates the health risks of training in real-world situations.
With the rise of international mobility, there’s also a huge untapped opportunity to give overseas candidates the ability to take a walk around your Australian office and experience our culture.
VR can also be adopted to promote wellness in the workplace, taking employees away from their desks to a new world which can help with ideation and creativity.
Better yet, when using VR you have people’s full attention. I can’t recall the last time this happened in a training session I organised.
I think it’s high time we apply new technologies to our people initiatives. There’s so much untapped potential in VR alone, and probably a lot more out there.
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.