AWARD has revealed the jury for the inaugural AWARD Lab GenAI Sprint.
The sprint, a collaboration between AWARD, Leonardo.AI, and the Outdoor Media Association, challenges AWARD Crash and AWARD Uni alumni to use AI to develop campaign ideas for a live not-for-profit brief. The winning work set to run across premium digital out-of-home sites.
R/GA global executive director, AI products and jury chair, Ben Cooper said: “The true promise of GenAI isn’t just making the old ways of advertising faster; it’s building entirely new creative solutions we couldn’t have imagined yesterday. I’m looking for ideas where the technology is invisible, and the human ingenuity is unmistakable.”
The jury includes:
- Ben Cooper, Global Executive Director, AI Products, R/GA (Jury Chair)
- Mandie van der Merwe, CCO, Saatchi & Saatchi Australia & AWARD Chair
- Sharon Edmondston, ECD, The General Store
- Hilary Badger, ECD, Leo Australia
- Bridget Jung, Joint ECD, Ogilvy Australia
- Scott Dettrick, ECD
- Ross Colebatch, EP, Photoplay
- Elizabeth McIntyre, CEO, Outdoor Media Association (OMA)
- Dwayne Koh, Head of Creative, Leonardo.Ai
Mandie van der Merwe, AWARD chair, said: “This jury reflects what AWARD Lab is all about: strong ideas, creative leadership, craft expertise and the smart use of new technology.
“We’re excited to see how teams respond to the brief, and to recognise the work that fuses human intuition with infinite possibility.”
