After 28 years as a copywriter and creative director at agencies big and small, the last five at Archibald/Williams, Jonny Browne has been appointed general manager of Cutting Edge Sydney.
When asked why a seasoned agency creative would jump ship from content creation to content production Jonny was enthusiastic.
(In photo: Cutting Edge Sydney. LTR: Simon Maddison, VFX supervisor; Lara Allen, producer; Jonny Browne, general manager; Finnegan Spencer, creative director.)
“The chance to work with talents like Cutting Edge’s creative director, Finnegan Spencer, and VFX supervisor, Simon Maddison was too good to pass up. Couple that with some of the best client service I’ve ever experienced from seasoned producers like Lara Allen and it was a no-brainer.”
So what does he think an agency creative can bring to a post-production house?
“Having literally spent decades as a client, I’ve seen the good, the bad and the ugly of production and post-production and this experience will guide how I work with the team to reshape our offering. Great ideas deserve the best possible execution no matter what the budget and Cutting Edge is evolving to make sure that’s exactly what they get, whether it be 30 second TVCs, digital content, VR or AR,” Browne said.
“Having worked with JB as a client for a number of years, I know his passion for creativity and bringing ideas to life on screen,” said creative director Finn Spencer.
Senior producer Lara Allen said: “Jonny brings to Cutting Edge a unique and invaluable insight into what Creatives, Agencies, Marketers and Film Makers are looking for.”
Ray Smith, managing director at Cutting Edge said the appointment of Browne as Sydney’s new general manager, reflected Cutting Edge’s commitment to meeting the diverse needs of Sydney’s advertising industry.