JOLT, the Australian-headquartered digital out-of-home and electric vehicle charging network, has added a new AI tool to its Spark Intelligence platform.
The new feature sees the Spark Intelligence platform use AI to optimise campaigns in real time, boosting effectiveness and accelerating ROI across all objectives and key outcomes, including audience reach, website visits, footfall, and sales.
As part of the platform enhancement, brands can use in-flight campaign performance tracking, along with AI-powered optimisation, to connect with audiences in moments that matter. Campaigns adapt in-real time, tailoring ad delivery to drive better outcomes for advertisers.
The enhancements come just 12 months after the initial launch of JOLT’s Spark Intelligence platform, which has revolutionised the way out-of-home campaigns are planned, traded and reported. The platform leverages both third-party audience analytics, modelled from 18 million users, and JOLT’s unique first-party data, unlocking the ability to flexibly trade on impressions. This ultimately gives advertisers greater precision, flexibility and targeting capabilities for campaigns across JOLT’s network.
Since its inception, Spark Intelligence has enabled brands to harness smart analytics to connect with audiences with greater accuracy, driving increased efficiency and minimising ad spend wastage.
Over the past year, JOLT has partnered with leading brands across multiple verticals to measure impact using Spark Intelligence, with results showing strong success in driving audiences to websites, stores, and dealerships.
JOLT’s precision network is carefully planned to sit at the heart of urban hubs, placing high quality out-of-home sites and EV charging where they naturally intersect with people’s daily routines, reaching both broadcast audiences and the engaged EV charging audience.
“EV adoption and digital out-of-home have both hit record growth in the past year,” said Doug McNamee, CEO of JOLT. “In the June 2025 quarter alone, almost one in 10 new cars sold in Australia was electric. At the same time, out-of-home grew 4.9 per cent, reaching a record 15.4 per cent share of media investment, even as overall media spend stayed flat.
“JOLT sits at the crossroads of these two powerful trends. As we expand our EV charging footprint and our DOOH network, we’re leading the way in how campaigns are planned, traded, and now optimised – delivering solutions that connect brands to audiences in the exact moment that matters.”
JOLT general manager of regional sales ANZ, Carin Lee-Skelton, said: “AI-powered optimisation is the next leap for Spark Intelligence, with a learning system that assists campaigns achieve even greater effectiveness. With this enhancement, ads adapt in real time, shifting placement and creative by audience, location and time of day to drive real outcomes like store foot traffic and sales.
“Brands get sharper insights into audience behaviour and movement, and campaigns that never switch off. Always-on learning means smarter targeting, stronger engagement, and maximum ROI across JOLT’s digital out-of-home network and in-app ecosystem.”
