HypeAuditor, the AI analytics platform has released new data revealing actor Johnny Depp now has the fastest-growing Instagram account in the world following the six-week televised defamation trial against ex-wife Amber Heard.
Now at 25.2million Instagram followers, the Pirates of the Caribbean actor gained a whopping 5.4 million followers in only one day and 13 million new followers since the start of the trial on April 11.
The highest spike in his follower count happened on May 30, which was right after the 6-week trial and the world was eagerly waiting on the jury’s verdict, while clearly showing their support to the actor on Instagram.
The most popular and trending hashtag on various social media platforms including Instagram and Tiktok from the libel trial was #JusticeForJohnnyDepp which started back in 2020 during the libel case against the Sun newspaper in the UK over an article that called him a “wife beater”. But the hashtag really took off in 2022 during the defamation trial against Amber Heard, amassing over 415,863 posts on Instagram and 20 billion views on TikTok.
Johnny Depp not only won the court of public opinion as well as the court of law but he also won the court of social media by a landslide. Amber Heard’s Instagram growth during the course of the trial fell short at only 561K new followers and the hashtag #IStandWithAmberHeard only got 6,341 posts on Instagram and over 27.9 million views on Tiktok, which looks pale next to Johnny Depp’s staggering 20 billion views.
Alex Frolov, CEO and Co-Founder, HypeAuditor said, “Johnny Depp has one of the most top quality Instagram account in the world with a very high percentage of authentic audience, excellent quality likes and excellent comments activity. At an engagement rate (ER) of 12.17 per cent, it places the actor above footballer Cristiano Ronaldo, who is the most followed human on Instagram.
“A good Instagram ER is between 2-3 per cent and anything above three per cent is considered high engagement. An Instagram account of Johnny Depp size, typically only has an average ER of 1.26 per cent. It’s a very strong indicator of the actor’s authenticity and how close he is to his followers. Only 10 Instagram accounts in the world have an ER that high or even higher”.
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