San Francisco-based Skyy Vodka has tapped actor and former wrestler John Cena for its latest campaign, ‘Proudly American’.
The 30-second spot features Cena celebrating America’s cultural, social and sexual diversity.
It is also supported by a short clip posted to Cena’s Twitter which features the wrestler dancing with two other versions of himself in a faux-boy band.
— John Cena (@JohnCena) November 13, 2018
Speaking to Business Insider, Cena said: “I was really drawn to the fact that it was titled ‘Proudly American.’ I am a proud patriot, and I think a patriot first, above all.
“I think it’s a message that’s not only good now, but it’s good anytime and anywhere.
“I think, no matter what the situation — if it’s hard political times or if it’s everybody playing nice together — the message of embracing diversity is important every single day, no matter where you are on your history timeline.”
So far, the reaction to ‘Proudly American’ has been mixed, with many calling out the campaign for having little to nothing to do with Skyy Vodka whatsoever.
While others have simply been left completely confused.
Unsurprisingly, people have taken to Twitter to express their thoughts.
— Capt. Monta of PR 🇵🇷 (@capt_montalvo96) November 13, 2018
I…I don’t even know what to say or how to react to this pic.twitter.com/xMMp0SMqSq
— Just Ash🦄👽 (@pugsrulemyworld) November 13, 2018
— Joe Ulinski (@JoeUUUUUU) November 13, 2018
The Backstreet Cenas
— JOƎY (@Joeygh98) November 13, 2018
I can’t get this outta my heart. 😁😁 https://t.co/9r6jtTBIsp
— Hurricane Helms (@ShaneHelmsCom) November 13, 2018
I felt like a real American patriot that always supports THE US OF A WATCHING THIS??? https://t.co/s0GWZBMXDR
— Jurn Simmons (@JurnSimmons) November 13, 2018
DED 😍😍😍😍😍😍😍😍 https://t.co/2FNx0iTDDD
— Session Moth Martina 🍻 (@mothfromdaflats) November 13, 2018