Jockey Announces Ambassadors For Australian Olympic And Paralympic Games

Jockey Announces Ambassadors For Australian Olympic And Paralympic Games
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Olympians Cameron McEvoy and Jessica Fox, and Paralympians Ellie Cole and Heath Davidson have teamed up with Jockey as campaign ambassadors ahead of the 2021 Olympic and Paralympic games.

“I like those undies you wore to the opening ceremony,” said no-one ever – but, as the official underwear supplier of the Australian Olympic and Paralympic teams, Jockey continues to support greatness.

Jockey is excited to announce its 2021 Games campaign Ambassadors – Olympic swimmer Cameron McEvoy, Olympic slalom canoeist Jessica Fox, Paralympic swimmer Ellie Cole and Paralympic tennis player Heath Davidson.

Jockey Divisional Manager, Kellie Warwick, said: “We are so excited to be the Official Underwear Brand for both the Australian Olympic and Paralympic teams, partnering with a team that is likeminded in values and supporting Aussies to achieve their greatness.”

“We know it might seem a little odd for an underwear brand to sponsor the Olympic and Paralympic teams, when no one will see the product during the Games. That is except the athletes, the athletes will wear Jockey underwear as they achieve their Olympic greatness. Jockey is behind the scenes supporting them (literally) and that’s just what we do; it’s all about our Aussie athletes.”

“Our hearts went out to the athletes when the Tokyo Olympic Games and Paralympic Games were postponed, they had all worked so hard toward that 2020 date. But we believe their perseverance, tenacity and determination will see them reach even greater heights in 2021 and Jockey is even more proud to be backing them all the way.”

Jockey is here to support all Australians at home, all day, all night, all week, and all weekend while they’re supporting our athletes.

Jockey’s Olympic and Paralympic campaign features a new season women’s collection in their best-selling Parisienne and No Panty Line Promise ranges, as well as the addition of a new Sheer Top Crop. The new season Men’s 24/7 collection is made with recycled polyester as well as having a four-way stretch fabric that moves with you.

The campaign also introduces a new Women’s and Men’s Jockey Life collection- developed for comfort and flexibility, with all at-home activities in mind. Jockey Life includes sleepwear, loungewear and light activewear.

Jockey’s Olympic and Paralympics Games range showcases botanical art illustrations of stunning native Australian flora from the protea family. This ancient flora has survived for millions of years, adapting to some of the harshest environments on earth, just as our athletes have adapted and thrived showing a tenacious desire to rise above every obstacle to compete in this year’s Games.

The AW21 range can be found online Jockey.com.au and across retail partners: Myer, David Jones, Big W and Target with the SS21 range launching July 2021

Please login with linkedin to comment

Jockey Olympics paralympics

Latest News

Sex, Sins & Single Source Storytelling
  • Opinion

Sex, Sins & Single Source Storytelling

In this guest post, Jen Dobbie (main image), creative director at Hotwire Australia, says ultimately advertising is merely storytelling and offers her expert tips to put more zing in your brand’s tale… The Wicked Bible is a deliciously named, and tempting title for a storied series of mistakes published in 1631. Its pages house the […]

Opinion

by B&T Magazine

B&T Magazine
Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns
  • Campaigns
  • Technology

Blooms The Chemist Comes Up With Creative New Media Portal To Handle Its Physical And Digital Campaigns

Blooms The Chemist is digitising how it manages owned media, rolling out a dedicated supplier media portal capable of managing in-store and online campaigns across its 110+ pharmacies. The Australian pharmacy sector has seen significant growth, accelerated by the COVID-19 response. At the peak of the country’s pandemic, retail pharmacy sales surpassed $800 million, up […]

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger
  • Technology

IDC And Data.ai Study Shows Mobile Vs. Console Gamer Gap Is Getting Even Bigger

data.ai (formerly App Annie), the first unified data ai company, today in partnership with IDC, released the Gaming Spotlight 2022 report. Powered by Game IQ, the report reveals that mobile gaming represents 61 percent of the overall gaming market which is set to hit $222 billion in 2022. The report reveals that mobile gaming is […]

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining
  • Marketing

Emplifi First Quarter Report Shows Investments On Ads Are Up But User Engagement Is Flatlining

Emplifi, the leading unified customer experience (CX) platform, today revealed the findings of its Q1 2022 analysis of social media spend across thousands of brands worldwide including those in Asia Pacific (APAC). While overall social media ad spend decreased in the first quarter following an impressive holiday showing, it remains significantly higher than a year […]

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative
  • Campaigns

Reconciliation Australia Launches National Reconciliation Week Campaign Via Carbon Creative

Reconciliation Australia and Carbon Creative will launch National Reconciliation Week 2022 tomorrow, Friday, 27 May (running through to 3 June) with the theme ‘Be brave. Make change.’ The theme and campaign, developed by social change creative agency Carbon Creative in collaboration with emerging Torres Strait Visual Artist Tori-Jay Mordey, challenges all Australians—individuals, families, communities, organisations, […]

Today Is National Sorry Day
  • Media

Today Is National Sorry Day

B&T would like to take time out from the usual programming to acknowledge National Sorry Day today.

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters
  • Technology

‘The Sims 4’ Now Lets You Use Your Own Pronouns For Your Characters

The latest entry in EA and Maxis’ life simulation series, The Sims 4, has released a new update which allows players to customise their character’s pronouns. This new feature is available only in the English version of the game for the time being, with the developers saying that they will soon release it for other […]