Olympians Cameron McEvoy and Jessica Fox, and Paralympians Ellie Cole and Heath Davidson have teamed up with Jockey as campaign ambassadors ahead of the 2021 Olympic and Paralympic games.
“I like those undies you wore to the opening ceremony,” said no-one ever – but, as the official underwear supplier of the Australian Olympic and Paralympic teams, Jockey continues to support greatness.
Jockey is excited to announce its 2021 Games campaign Ambassadors – Olympic swimmer Cameron McEvoy, Olympic slalom canoeist Jessica Fox, Paralympic swimmer Ellie Cole and Paralympic tennis player Heath Davidson.
Jockey Divisional Manager, Kellie Warwick, said: “We are so excited to be the Official Underwear Brand for both the Australian Olympic and Paralympic teams, partnering with a team that is likeminded in values and supporting Aussies to achieve their greatness.”
“We know it might seem a little odd for an underwear brand to sponsor the Olympic and Paralympic teams, when no one will see the product during the Games. That is except the athletes, the athletes will wear Jockey underwear as they achieve their Olympic greatness. Jockey is behind the scenes supporting them (literally) and that’s just what we do; it’s all about our Aussie athletes.”
“Our hearts went out to the athletes when the Tokyo Olympic Games and Paralympic Games were postponed, they had all worked so hard toward that 2020 date. But we believe their perseverance, tenacity and determination will see them reach even greater heights in 2021 and Jockey is even more proud to be backing them all the way.”
Jockey is here to support all Australians at home, all day, all night, all week, and all weekend while they’re supporting our athletes.
Jockey’s Olympic and Paralympic campaign features a new season women’s collection in their best-selling Parisienne and No Panty Line Promise ranges, as well as the addition of a new Sheer Top Crop. The new season Men’s 24/7 collection is made with recycled polyester as well as having a four-way stretch fabric that moves with you.
The campaign also introduces a new Women’s and Men’s Jockey Life collection- developed for comfort and flexibility, with all at-home activities in mind. Jockey Life includes sleepwear, loungewear and light activewear.
Jockey’s Olympic and Paralympics Games range showcases botanical art illustrations of stunning native Australian flora from the protea family. This ancient flora has survived for millions of years, adapting to some of the harshest environments on earth, just as our athletes have adapted and thrived showing a tenacious desire to rise above every obstacle to compete in this year’s Games.
The AW21 range can be found online Jockey.com.au and across retail partners: Myer, David Jones, Big W and Target with the SS21 range launching July 2021