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B&T > Marketing > Jetstar: How to make your brand more appealing
Marketing

Jetstar: How to make your brand more appealing

Staff Writers
Published on: 8th May 2014 at 11:14 AM
Staff Writers
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At the heart of every organisation is ‘the customer.’ The growth of online channels has forced brands to reconsider and revamp their customer experience strategies in order to engage with a modern customer who is accessing information across a wide variety of platforms.

Managing to reach and engage potential customers and turning them into loyal brand ambassadors is the aim of most marketing activity. However in an environment where technology is constantly transforming customer behaviour, this is sometimes easier said than done.

Ahead of the Customer Conference at MAD Week 2014, Cath Stone, head of customer strategy at Jetstar, explores the three most important elements of a customer experience strategy and five principles Jetstar is using to make their brand appealing to their customers.

The Three Building Blocks of Jetstar’s customer strategy

1. Eliminate the ‘pain points’

Removing the problems annoying customers from the outset

2. Fix problems swiftly

When our customers experience problems, we make sure we have the ability to fix those problems. So our frontline teams can address it in real time and the issue doesn’t have to escalate through a call centre.

3. Build a customer culture

Building a customer culture within our organisation becomes an inherent part of what we do and who we are.

To read the full article and find out the five ways Jetstar is making their brand appealing to their customers click here

Cath Stone is presenting at the Customer Conference at MAD Week 2014 Register here before 30th May to get the Early Bird Special and save. 

Join the conversation! (Hit the icons and use the tags #MADWeekAU #30u30)

   

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TAGGED: Amplifi, Cath Stone, digital marketing
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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