Jetstar: How to make your brand more appealing

Jetstar: How to make your brand more appealing

At the heart of every organisation is ‘the customer.’ The growth of online channels has forced brands to reconsider and revamp their customer experience strategies in order to engage with a modern customer who is accessing information across a wide variety of platforms.

Managing to reach and engage potential customers and turning them into loyal brand ambassadors is the aim of most marketing activity. However in an environment where technology is constantly transforming customer behaviour, this is sometimes easier said than done.

Ahead of the Customer Conference at MAD Week 2014, Cath Stone, head of customer strategy at Jetstar, explores the three most important elements of a customer experience strategy and five principles Jetstar is using to make their brand appealing to their customers.

The Three Building Blocks of Jetstar’s customer strategy

1. Eliminate the ‘pain points’

Removing the problems annoying customers from the outset

2. Fix problems swiftly

When our customers experience problems, we make sure we have the ability to fix those problems. So our frontline teams can address it in real time and the issue doesn’t have to escalate through a call centre.

3. Build a customer culture

Building a customer culture within our organisation becomes an inherent part of what we do and who we are.

To read the full article and find out the five ways Jetstar is making their brand appealing to their customers click here

Cath Stone is presenting at the Customer Conference at MAD Week 2014 Register here before 30th May to get the Early Bird Special and save. 

Join the conversation! (Hit the icons and use the tags #MADWeekAU #30u30)

   




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]