Jeep Encourages Australians To Work Far From Home In Cummins&Partners’ Latest

Jeep Encourages Australians To Work Far From Home In  Cummins&Partners’ Latest
SHARE
THIS



In 2020, the concept of remote working went from a luxury to necessity, with most businesses embracing working from home in some form.

But now that local travel restrictions have eased across Australia, Jeep wanted to pose a challenge to those enjoying their new found flexibility.

If you have the freedom to work from anywhere, why limit yourself to your own postcode?

To encourage more Australians to truly embrace remote working, Jeep and Cummins & Partners have helped bring a fully connected home office to one of Australia’s most far-flung corners – the north west coast of Tasmania.

Jeep is inviting Australia’s most intrepid workers and adventurous influencers to escape the daily grind and try Working Far From Home for themselves.

Accessible only by the most capable of 4×4 vehicles, the custom-built office pod is located in a rarely explored pocket of coastal land, surrounded by dramatic cliffs and breathtaking views.

Much like a Jeep, the office has been built to withstand the harshest of elements, without compromising on features or style. The structure was created by Spacecube, a world leader in portable modular infrastructure, with architecture designed to blend seamlessly with the natural landscape, while maintaining creature comforts such as full Wi-Fi connectivity, climate control, solar powered electricity and plumbing.

To help get you to the pod, there’s also a Jeep Gladiator on loan as your complimentary work car, for road, rock and beach adventures, and adrenaline-filled morning tea and lunchtime breaks.

“Many Aussies believe that being able to work from their kitchen table is the new definition of freedom,” said Rachel Semmens, Senior Marketing Manager, Jeep Australia.

“But when you own a Jeep, the possibilities for truly remote working are unlimited.”

Adam Slater, Associate Creative Director at Cummins & Partners said:

“From the wildlife to the weather, installing a structure of this kind in such a hostile and remote environment posed plenty of challenges for cast and crew. But at least the vehicles were right at home.”

The TV campaign, produced by NB Content, launched on Channel 10’s The Project last night, with Jeep Ambassador Hayden Quinn travelling to the office and reporting on the benefits of working remotely from the epic location. Along with a 30’’ film airing during the competition period, an additional partnership with realestate.com.au will also allow Australians to browse photos of the property and check out its innovative off-the-grid features.

CREDITS

Client: Jeep Australia
Managing Director: Kevin Flynn
Director of Marketing: Tom Noble
Senior Marketing Manager: Rachel Semmens
Marketing Manager: Samantha Lorenzi

Cummins & Partners

Chief Creative Officer: Sean Cummins
Creatives: Adam Slater, Cam McMillan, Heath Collins, Liam Jenkins

Group Account Director: Josh Collins

Integration Director: Kara Brumfit
Integration Manager: Isaac Montebello

Strategist: Brad Hill

Designer: Ellena Mills

Senior Retoucher: Ed Croll
Print Producer: David Findlay

 

Production: Nicebike Content

Director: Justin McMillan

Executive Producer: Ian Kenny

Line Producer: Nick Wolff

Producer: Brain Ho

DOP: Earle Dresner

Photographer: Andrew Vukosov

Drone: Tony Driver

Editor: Oliver Waghorn

Colourist: CJ Dobson
Composer and Sound Design: Electric Sheep

 

Product by: SpaceCube

Media Agency: Starcom
Digital & Social Agency: Digitas

Please login with linkedin to comment

cummins&partners Jeep

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]