Jeep Encourages Australians To Work Far From Home In Cummins&Partners’ Latest

Jeep Encourages Australians To Work Far From Home In Cummins&Partners’ Latest
Susan Shrimpton
By Susan Shrimpton



In 2020, the concept of remote working went from a luxury to necessity, with most businesses embracing working from home in some form.

But now that local travel restrictions have eased across Australia, Jeep wanted to pose a challenge to those enjoying their new found flexibility.

If you have the freedom to work from anywhere, why limit yourself to your own postcode?

To encourage more Australians to truly embrace remote working, Jeep and Cummins & Partners have helped bring a fully connected home office to one of Australia’s most far-flung corners – the north west coast of Tasmania.

Jeep is inviting Australia’s most intrepid workers and adventurous influencers to escape the daily grind and try Working Far From Home for themselves.

Accessible only by the most capable of 4×4 vehicles, the custom-built office pod is located in a rarely explored pocket of coastal land, surrounded by dramatic cliffs and breathtaking views.

Much like a Jeep, the office has been built to withstand the harshest of elements, without compromising on features or style. The structure was created by Spacecube, a world leader in portable modular infrastructure, with architecture designed to blend seamlessly with the natural landscape, while maintaining creature comforts such as full Wi-Fi connectivity, climate control, solar powered electricity and plumbing.

To help get you to the pod, there’s also a Jeep Gladiator on loan as your complimentary work car, for road, rock and beach adventures, and adrenaline-filled morning tea and lunchtime breaks.

“Many Aussies believe that being able to work from their kitchen table is the new definition of freedom,” said Rachel Semmens, Senior Marketing Manager, Jeep Australia.

“But when you own a Jeep, the possibilities for truly remote working are unlimited.”

Adam Slater, Associate Creative Director at Cummins & Partners said:

“From the wildlife to the weather, installing a structure of this kind in such a hostile and remote environment posed plenty of challenges for cast and crew. But at least the vehicles were right at home.”

The TV campaign, produced by NB Content, launched on Channel 10’s The Project last night, with Jeep Ambassador Hayden Quinn travelling to the office and reporting on the benefits of working remotely from the epic location. Along with a 30’’ film airing during the competition period, an additional partnership with realestate.com.au will also allow Australians to browse photos of the property and check out its innovative off-the-grid features.

CREDITS

Client: Jeep Australia
Managing Director: Kevin Flynn
Director of Marketing: Tom Noble
Senior Marketing Manager: Rachel Semmens
Marketing Manager: Samantha Lorenzi

Cummins & Partners

Chief Creative Officer: Sean Cummins
Creatives: Adam Slater, Cam McMillan, Heath Collins, Liam Jenkins

Group Account Director: Josh Collins

Integration Director: Kara Brumfit
Integration Manager: Isaac Montebello

Strategist: Brad Hill

Designer: Ellena Mills

Senior Retoucher: Ed Croll
Print Producer: David Findlay

 

Production: Nicebike Content

Director: Justin McMillan

Executive Producer: Ian Kenny

Line Producer: Nick Wolff

Producer: Brain Ho

DOP: Earle Dresner

Photographer: Andrew Vukosov

Drone: Tony Driver

Editor: Oliver Waghorn

Colourist: CJ Dobson
Composer and Sound Design: Electric Sheep

 

Product by: SpaceCube

Media Agency: Starcom
Digital & Social Agency: Digitas




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