JCDecaux Partners With SCA To Bring Its ‘Shop Local’ Campaign To OOH

JCDecaux Partners With SCA To Bring Its ‘Shop Local’ Campaign To OOH
SHARE
THIS



JCDecaux today announced it is partnering with SCA to help extend its ‘Shop Local’ audio campaign into the Out-of-Home environment with dynamic feeds and localised content across its digital street furniture network.

The activity with SCA brings the ‘Shop Local’ campaign to life when people are out and about, with the voiced ads from Triple M and Hit radio shows featuring as a dynamic, API geo-targeted feed on the digital network across five capital cities. The feed will feature the station name, the local business name and its location, ensuring that audiences within specific suburbs receive content on local businesses in their local communities.

JCDecaux Chief Marketing Officer, Essie Wake, said: “This unique campaign perfectly extends the SCA Shop Local project to the streets where people are now out and about. Our digital street furniture network provides a highly relevant opportunity for audiences to engage with and support impacted businesses at a local level to help them get back on their feet.

“JCDecaux connects organisations with communities, whether they are in the hearts of cities or deep in the suburbs. A number of research studies have shown that people want to shop more locally and support local businesses during and after the pandemic, and JCDecaux will amplify SCA’s ‘Shop Local’ campaign and deliver the radio shout-outs directly to those local areas.”

SCA Senior Media Manager, Georgi Oats, said: “We are so thrilled and thankful to work with JCDecaux to extend our ‘Shop Local’ campaign in such an engaging and relevant way. Out-of-Home complements our radio campaign perfectly, given our localised approach. Now more than ever we need to support local businesses across Australia.”

SCA’s national campaign that launched last month, encourages communities to come together and support local businesses by ‘shopping local’. ‘Shop Local’ is the largest ever national and locally voiced SCA campaign, with more than $1 million of SCA’s owned media invested in the campaign.

This activity builds on JCDecaux’s extensive “Thank You” campaign launched in April, that thanked essential workers and also supported local businesses and charities across Australia. The local business element of the campaign, in conjunction with Broadsheet, promoted cafes and restaurants that were experiencing significant strains on their businesses due to restrictions to trade. The JCDecaux campaign provided communities with information about their new offerings of take-away and meal delivery services.

The JCDecaux Out-of-Home ‘Shop Local’ campaign launched on 2 June nationally.

 

Please login with linkedin to comment

JCDecaux SCA

Latest News

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends
  • Media

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends

Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]

Australian Rules football on grass
  • Uncategorised

AIA Australia Partners With Yet Another AFL Team

AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]

Apple Ads Spark $16M Lawsuit
  • Technology

Apple Ads Spark $16M Lawsuit

Apple has been fined $16 million for misleading ads. Tim Cook pays it with loose change from behind the couch.

by B&T Magazine

B&T Magazine
AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Userss
  • Technology

AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Userss

Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation
  • Advertising

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation

To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]

Tom Pitney Promoted To Strategy Director At Junkee Studio
  • Media

Tom Pitney Promoted To Strategy Director At Junkee Studio

Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”
  • Media

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”

Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]

by B&T Magazine

B&T Magazine
TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’
  • Campaigns

TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’

Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]

Fort Wayne, Indiana - Circa April 2017: Pepsi and PepsiCo Vending Machines Awaiting Repair. Pepsi is one of the largest beverage producers in the world IV
  • Marketing

PepsiCo ANZ Appoints New CMO For Snacks & Beverages

PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]