Melbourne commuters will be able to stay sun-safe with ease this week, with a fun, easy to use advertising panel dispensing free sunscreen.
Leading outdoor advertising company JCDecaux has partnered with beauty brand Neutrogena and media agency UM to create the innovative, special-build panel that dispenses sample-size sunscreen bottles, launched during the Australian Open finals week when the city swells with visitors and locals.
The bespoke panel, which is located at the busy Flinders and Swanston streets tram stop, will provide commuters with a 14mL bottle of Neutrogena’s new Ultra-Sheer Dry-Touch Sunscreen Lotion – all with just the push of a button.
JCDecaux Head of Creative Solutions, Ashley Taylor, said the panel was perfect to help Melbourne locals and tourists ward off the brutal summer sun during the Australian Open finals week.
“We’re thrilled to be partnering with Neutrogena on this unique experience for passers-by, particularly as we are experiencing a week of hot days and sunshine,” she said.
“This panel showcases the ability to get a product directly into the hands of people, and the creative possibilities of Out-Of-Home to reach and engage with audiences in outdoor environments, in a fun and memorable way. This panel has been custom-built to dispense a generous sample of Neutrogena’s sunscreen and we’re happy to be doing our bit to help Aussies stay sun safe while they’re out and about.”
Neutrogena Marketing Manager, Areej Nassar, said: “We’re thrilled to be part of this initiative to encourage all Australians to love wearing sunscreen and look great too! Environmental factors can damage the skin in multiple ways. Sunscreen helps improve many of the signs of ageing caused by the sun including texture, tone and fine lines.
“At Neutrogena , innovation is at the heart of everything we do, so we’ve made it easy for you to stay protected in your busy, everyday life with our innovative, weightless and non-greasy Ultra Sheer range – now easy to get a hold of when you’re out and about in Melbourne. There is no excuse not to stay protected!”
The panel will be on display until 3 February.
Creative agency: Cowan
Media agency: UM
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