JCDecaux has announced that Reconciliation Australia has formally endorsed the company’s first Reflect Reconciliation Action Plan (RAP) seeing JCDecaux take its first step in cementing its commitment to meaningful reconciliation efforts in Australia.
Steve O’Connor, CEO of JCDecaux Australia and New Zealand, said: “JCDecaux’s purpose is to connect brands with communities across our network through Australia, we acknowledge our work is on lands that Australia’s First Nations peoples have been living on for millennia. We began our RAP journey 12 months ago to formalise our commitment to reconciliation in Australia and set the foundation for our diversity and inclusion strategy. We are thrilled to receive accreditation from Reconciliation Australia and look forward to the next phase of our journey which will see us take practical actions within our organisation as well as with our industry, to help advance meaningful reconciliation.”
Karen Mundine, CEO of Reconciliation Australia said: “Reconciliation Australia welcomes JCDecaux to the Reconciliation Action Plan (RAP) program with the formal endorsement of its inaugural Reflect RAP.
“JCDecaux joins a network of more than 1,100 corporate, government, and not-for-profit organisations that have made a formal commitment to reconciliation through the RAP program.”
CEO Steve O’Connor as executive sponsor alongside members of the JCDecaux RAP employee committee, are championing several targeted initiatives focused on education, diversity and engagement with employees, partners, and the industry, as well as by leveraging JCDecaux’s nationwide out-of-home network to support Aboriginal and Torres Strait Islander initiatives.
As part of JCDecaux’s inaugural RAP, 17-year-old contemporary Indigenous artist Brooke Sutton from the Kalkadoon people from the Mount Isa area in Queensland, was commissioned to create a bespoke piece of art to reflect JCDecaux’s story. In Brooke’s piece she weaves in the story of the history of JCDecaux starting in France in 1964 through to the present day, with art symbolising people at the heart of the business and JCDecaux’s purpose of connecting brands with communities enriching urban life.
JCDecaux’s Reflect RAP is available here.
Please login with linkedin to commentJCDecaux
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]