JCDecaux Launches OPTIX To Improve The Effectiveness Of Outdoor Creative

JCDecaux Launches OPTIX To Improve The Effectiveness Of Outdoor Creative
SHARE
THIS



JCDecaux has announced the launch of a new proprietary creative effectiveness tool, JCDecaux OPTIX. The tool uses machine learning to review the visual effectiveness of creative to predict its performance, providing advertisers with an understanding of what elements of their creative are driving the most audience engagement and viewer attention.

Created in collaboration with the global JCDecaux data science team, JCDecaux OPTIX is a ground-breaking solution designed to help advertisers understand if their Out-of-Home creative execution is likely to attract the right amount of audience attention, in the right places. JCDecaux can provide saliency heatmap reports to its advertisers pre-campaign – and OPTIX may identify elements such as call to action and branding for improvement, in order to increase message memorability, recognition and effectiveness.

JCDecaux chief marketing officer, Essie Wake, said: “We have a long history of bringing audience intelligence and insight capabilities to the market so that our partners can have confidence in their Out-of-Home campaigns running across the JCDecaux network. But we know that media placement is only part of the equation – the creative is equally critical, and this is an area in which we can now help.

“JCDecaux now operates as a marketing intelligence and technology ecosystem, with a suite of data tools and capabilities across the entire planning, booking and delivery process, offering our advertising partners customisable support at every stage of their campaign. JCDecaux OPTIX complements our data capabilities by building a more powerful link between quality media and creative impact.”

JCDecaux chief commercial officer, Max Eburne, said: “The launch of JCDecaux OPTIX shows our continued commitment to delivering the very best experience for our partners. As industry leaders, advertisers look to us to pave the way to achieve greater campaign results, and this innovation is just one of the ways that we will demonstrate our determination to propel our customers’ success in 2021 and beyond. JCDecaux OPTIX was launched alongside a suite of other product initiatives, such as targeting, for JCDecaux’s Transit advertisers.”

Please login with linkedin to comment

JCDecaux

Latest News

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Media

IAS Report: Australian Digital Advertisers Experience Higher Brand Risks Across All Buying

Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]

Quintis Appoints Illuminate As Global PR Partner
  • Media

Quintis Appoints Illuminate As Global PR Partner

Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]

Image lead story Even More Pics From The 30 Under 30 Awards!
  • Media

Even More Pics From The 30 Under 30 Awards!

Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]

by B&T Magazine

B&T Magazine
Kinderling Kids Streams Ahead With Direct-To-Consumer Offering
  • Marketing

Kinderling Kids Streams Ahead With Direct-To-Consumer Offering

Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]

RUN Take On The Flu
  • Advertising
  • Campaigns

RUN Take On The Flu

Globally award-winning, indie agency RUN, have launched the New Zealand National Influenza Immunization Campaign, running over the next 8 weeks across TV, digital, social, print and press.

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6
  • Campaigns

Audika Says Stop Ignoring The ‘Whats’ And Get A Hearing Test, Via Ward6

Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]

Connecting Plots To Handle [yellow tail] Social Media Following Account Win
  • Media
  • Technology

Connecting Plots To Handle [yellow tail] Social Media Following Account Win

Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]

HERO’s B.B.E Wins v2food Account
  • Media

HERO’s B.B.E Wins v2food Account

v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]

Rows of coins isolated on white background. Finance and banking concept.
  • Media

Magnite And Adform See Monetisation Uplift Using First-Party Identifiers

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.

Martin Box Named Co-Chair Of Commercial Producers Council
  • Media

Martin Box Named Co-Chair Of Commercial Producers Council

The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]