Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

JCDecaux Brings adidas’ Stan Smith Sustainable Sneaker Credentials To Life With Green Bus Shelter

JCDecaux Brings adidas’ Stan Smith Sustainable Sneaker Credentials To Life With Green Bus Shelter
SHARE
THIS



JCDecaux has taken adidas’ sustainability credentials to a new level with a green bus shelter takeover to launch their Stan Smith sustainable sneakers.

The shelter featured an abundance of live plants cascading from the top of the shelter and underneath the shelter seat, with the panels painted green to represent the iconic colour of the new Stan Smith shoes, now more sustainable than ever.

The JCDecaux bus shelter was located at Westfield Bondi Junction, the retail precinct’s popular epicentre with high pedestrian and commuter traffic. The adidas campaign also featured across special build street furniture and digital large format sites across Sydney to provide impact, scale and mass awareness for the brand.

The new sustainable Stan Smith sneakers utilise 17 plastic bottles in each pair, without compromising their iconic look. The classic look has been updated with the addition of planet earth inspired embroidery throughout.

JCDecaux Head of Creative Solutions, Ashley Taylor, said: “The adidas Stan Smith bus shelter takeover is immersive and high impact to educate commuters on the sustainability of the iconic shoe as they wait for their ride. It is just one more example of the boundless creative opportunities in Out-of-Home and we’ve enjoyed working with the adidas team to bring this leafy idea to life.”

The campaign featured on the Bondi Junction bus shelter from the 6th of April.

The media agency for this campaign was Mediacom, and the creative agency, iD Collective.

Please login with linkedin to comment

Adidas JCDecaux

Latest News

Liquor Barons Launches Digital Engagement Campaign With Komo
  • Campaigns

Liquor Barons Launches Digital Engagement Campaign With Komo

Western Australian retailer Liquor Barons has partnered with audience engagement platform Komo to make weekly bottle shop runs more special. To launch its new engagement hub, the team at Liquor Barons are giving away a $5000 audio package through an Aussie Slang trivia challenge for users. Hub visitors can also engage in a Gage Roads […]

IPG Announces Its Team Dynamic Will Handle Production & Operations For BMW Group In Australia
  • Advertising

IPG Announces Its Team Dynamic Will Handle Production & Operations For BMW Group In Australia

Interpublic Group has announced that Team Dynamic has been appointed the regional production and operations partner for the BMW Group in nine markets following a competitive multi-agency pitch. The win consolidates remit across eleven markets with IPG, following Team Dynamic’s appointment as production partner in Japan and India in early 2021. New markets include Australia, […]

How To Navigate A Post-Cookie World
  • Advertising
  • Technology

How To Navigate A Post-Cookie World

A cookiless future was the buzzword of 2021. And it appears we've still not managed to kill it into 2022.

Food Tech Company All G Foods Appoints The One Centre As Brand Agency
  • Marketing

Food Tech Company All G Foods Appoints The One Centre As Brand Agency

Aussie food tech company and meat-free specialists, All G Foods, has commissioned Sydney-based agency, The One Centre to lead the positioning and branding for its stable of brands. The One Centre will now be responsible for all of All G Food’s positioning and branding, as well as that of plant-based ‘meat’ brand Buds, creating the […]