JCDecaux And The Federal Government Collaborate For Vaccine Tally Campaign

Out-of-Home media company JCDecaux has partnered with the Australian Government Department of Health to launch an official national vaccine tally campaign across the country to support the race for more Australians to get vaccinated against COVID-19.

The campaign, which includes a national vaccination counter that will be updated daily and will feature across a range of JCDecaux’s digital large format and small format assets in Sydney, Melbourne, Brisbane, Adelaide, and Perth.

Including high-profile sites such as Sydney’s Warringah Freeway, Kew Junction, Melbourne and Brunswick St in Fortitude Valley, Brisbane.

The idea is that the countdown will inspire Aussies to go out and get jabbed, this isn’t the first JCDecaux has worked on campaigns to encourage vaccination rates. Earlier this year it also supported the “Arm Yourself” vaccine campaign on its bus network across Australia’s five capital cities, free of charge.

Max Eburne, JCDecaux’s chief commercial officer, said. “JCDecaux has sought to help businesses, our frontline workers and the Government during the COVID-19 pandemic.

“We have been part of the regional “Shop Local” campaign in partnership with SCA and featured our own “Thank you” campaign for Australia’s essential workers.

“This latest Department of Health campaign uses simple data-driven dynamic creativity to drive daily audience engagement and is our way of helping Australia to achieve its vaccination targets

“Working closely with the Australian Government Department of Health, and media agency UM, JCDecaux has donated sites to help support the Government’s efforts to get upwards of 70 per cent of the eligible population fully vaccinated so the country can safely reopen.”

Simon Grace, head of Australian government partnerships at UM, said:” We are pleased to be partnering with JCDecaux on the vaccine tally campaign. Any additional support of the Australian Government’s messaging is always welcome.”

The vaccination tally campaign launched today.