Creative experience agency Enigma has delivered on its promise to add to its Sydney line-up, appointing Janice Vella-Calman (pictured above) as its new head of digital.
Vella-Calman re-enters the Australian market after several years in New York at Syrup/DigitasLBi, HUSH Studios, and OgilvyOne, amongst others.
Enigma managing director Jennifer Peace said: “After a long 10 years, it is wonderful to be working with Janice again. She epitomises the full ‘creative experience’ capability we are rolling out at Enigma.
“Her energy, leadership and drive is enriched by her experience across traditional agencies, digital shops, production houses and full activation and experiential companies.
“Janice was clearly above and beyond the best person for the role, so it is an added bonus that she allows us to also highlight our real commitment to diversity by placing a strong inspirational woman into the role.”
Commenting on her appointment, Vella-Calman said: “It’s a refreshing opportunity to contribute to the growth of a gritty and determined independent agency. They are placing the customer experience firmly at the heart of their client offering – something I am truly excited to be a part of.”