Chief executive officer of M&C Saatchi, Jaimes Leggett, has been appointed Chair of The Communications Council, taking on the role until the next Annual General Meeting in May 2016.
Leggett will oversee a number of major initiatives during the coming months, including the release of The Communications Council’s Advertising Pays study, quantifying the economic value of the industry, and the roll out of the 2016 program of internationally recognised IPA courses and qualifications.
Commenting on the move, Leggett said: “It is a privilege to be appointed Chair. This is an exciting time for The Communications Council with several major initiatives coming to fruition in early 2016. Our focus will be on promoting the value that agencies deliver to the economy through our Deloitte study in February, and on evolving our industry’s approach to training, moving towards a culture of continuous professional development through the IPA to ensure we continue to compete at a global level.”
Welcoming Jaimes to the role, Tony Hale, CEO of The Communications Council, said: “As we head into the New Year we are delighted to have the support of Jaimes Leggett, who brings a wealth of local and international experience as the CEO of one of Australia’s leading global agencies. Jaimes has also played an integral role in strengthening our relationship with the IPA to date, having experienced the value of the IPA continuous professional development program in the UK firsthand, and will be well positioned to aid the IPA program roll out in Australia from January.”
Leggett takes on the role from former Droga5 CEO, Sudeep Gohil, who held the position for two and half years.
Major achievements under Sudeep’s leadership include: delivery of an industry reputation study; launch of The Communications Council’s Gender Diversity Group research and recommendations; commissioning of an industry economic value study; leadership forums with Sir John Hegarty, David Droga and Dan Wieden; and, striking a landmark agreement with the UK’s Institute of Practitioners in Advertising (IPA) to bring internationally recognised IPA courses and qualifications for the Australian market.
Hale said: “I would like to say a huge thank you to Sudeep, who has led The Communications Council in many important and progressive initiatives for the industry in Australia in his time as Chair. We are extremely grateful for his achievements, passion and commitment.”
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]