IVY PR, part of BCM Group, has appointed Rhiannon Bulley as a senior account director.
In the newly created role, Bulley will be responsible for developing and overseeing integrated earned media strategies and campaigns for the agency and nurturing key IVY PR clients.
A career PR professional with more than 15 years’ experience, Bulley specialises in media relations, social media and influencer strategy, events and brand activations, and content marketing.
Most recently, Bulley was an account director at Sabio and previously head of PR at McCann Australia and HERO – working across a diverse range of clients in the lifestyle, beauty, hospitality, health, fashion and not-for-profit sectors.
Bulley joined IVY PR as the agency continues its strong growth trajectory, having posted 40 per cent year-on-year revenue growth and a string of new client wins.
“Rhiannon is a welcome addition to the IVY PR team. She is a highly skilled PR professional, whose career has successfully spanned traditional print media to digital, social media and influencer marketing,” said IVY PR co-founder and managing director Emma Bedsor.
“Over her career, Rhiannon has developed a diverse skillset, with a proven track record for delivering holistic and effective communications strategies. We were instantly impressed with her hands-on approach to media relations and her ability to build effective earned media strategies and foster an open, collaborative environment – both of which have enabled her to produce exceptional results. She is well-placed to be a trusted advisor to our clients, while also helping to broaden the expertise of our team.”
“I’ve long admired the work of IVY PR from afar, particularly its cutting-edge approach to earned media strategy in the B2C market. Given my passion for this space, joining the team feels like the natural next step in my career,” said Bulley.
“I’m proud to be joining IVY PR and grateful for the opportunity provided by [IVY PR co-founders] Emma and Mia. I look forward to working with them and the broader BCM team to achieve outstanding results for our clients and to produce creative, multi-disciplinary PR campaigns that earn love, demand attention and achieve measurable impact”.
