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Reading: “It’s PR Genius!” Meat Loaf Refuses To Change Name To Veg Loaf In Amusing Veganuary Campaign
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B&T > Campaigns > “It’s PR Genius!” Meat Loaf Refuses To Change Name To Veg Loaf In Amusing Veganuary Campaign
Campaigns

“It’s PR Genius!” Meat Loaf Refuses To Change Name To Veg Loaf In Amusing Veganuary Campaign

Staff Writers
Published on: 8th January 2020 at 10:24 AM
Staff Writers
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American singer and actor Meat Loaf has fronted a veganuary campaign for Italian/American restaurant chain Frankie & Benny’s.

In the 90 second spot, Meat Loaf’s new manager attempts to get the singer to change his name to ‘Veg Loaf’ in honour of Veganuary.

Attempting to entice Meat Loaf with food like the Viva La Vegan burger and the No Cheese Cheesecake, it becomes increasingly apparent the singer is having none of it.

Created by indie agency Idea Farm and Lucky Generals, the ad is apparently based on Frankie & Benny’s actual pitch to Meat Loaf.

“Funnily enough, our new video isn’t far off the original real-life pitch to Meat,” said Frankie & Benny’s director of strategy and brand.

“While we couldn’t convince him to rebrand to Veg Loaf, we’re delighted he’s the headline act for our new vegan menu to help spread the word on the benefits of tucking into our meat-free dishes.”

It’s believed Meat Loaf has also agreed to go vegan for the month of January.

Watch the amusing spot for yourself below.

 

 

 

 

 

 

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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