It’s Back! B&T’s Women Leading Tech To Return In 2021

Outback Steakhouse — the Aussie-themed American eatery with a handful of Antipodean outposts — has launched a truly terrifying Christmas ad. Starring “Koala on the Walla” riffing on the “Elf on the shelf” meme, the near 90-second spot features a slightly overly shrill children’s choir and a voiceover from the Koala in an almost passable […]

2023 was the year we learned a new life hack (or two!), laughed out loud, and couldn’t stop thinking about the Roman Empire. Our global community of over 1 billion people, including 8.5 million Australians and 350,000 Australian businesses, continues to come together to connect on TikTok, positively influencing culture and impacting lives. From foolproof […]

DoubleVerify (DV) has released its state of retail media report, “The Rise of Retail Media: What to Expect in 2024,” surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France, and Germany. The report explores the rapidly expanding retail media market, which includes RMNs provided by retailers or […]

Hot off the heels of winning an ARIA for its “Voice of the Sea” campaign, Innocean Australia has again teamed up with the Australian Marine Conservation Society (AMCS) to create an exhibition highlighting the silent extinction facing lesser-known Australian sharks and rays. These endangered species are so unique and live so deep beneath the ocean […]

Trends and issues, including AI, the inexorable rise of Baby Boomers, curated fandom, contextual commerce and cost of living concerns, are set to dominate the hearts and minds of consumers next year, according to The Media Store’s Consumer Trends 2024. The report, released today, outlines the top trends set to interest, impact and inspire consumers […]

Playschool’s Justine Clarke and Bluey’s Melanie Zanetti have fronted a new integrated campaign for Emergency Management Victoria ahead of the high-risk weather season. Summer in Australia is synonymous with festivals, BBQs, road trips and camping. However, it is also a time of increasingly extreme weather and natural disasters. With experts predicting an increased risk of […]

If there was ever a time to give up on life & revert solely to the couch, it has to be the coming six weeks of summer.

As we know, the early bird gets the worm. That said, had the worm stayed in bed, he wouldn't have become breakfast.

The B&T brains trust has got together to award November's ad of the month. And trust us, there ain't a heap of brains.

In possibly further confirmation that there's no such thing as bad press comes news of Twitter's audience booty.

Why does B&T feel that Schapelle Corby would be the perfect brand ambassador for Samsonite travel luggage.

Are TV numbers your thing? Then mark this a must-read. However, B&T's not excluding radio or outdoor people either.

Here's a fun bus stop activation from the guys at Amazon. B&T can confirm that Jeff didn't catch said bus.

Global soap brand asked to clean up its act. Yes, that's about the best play on words you're going to get today.

Posted 22 hours Ago

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You can now add Alan Jones to both Bruce Lehrmann & Ben Roberts-Smith for dreadful stories that just won't go away.

Is 2024 the year of the "brilliant new you"? This uni ad could resonate, as could a pack of Schwarzkopf hair dye.

Work in traditional media? Had a really shit 2023? Feel the knife twist a little more with this latest ad spend data.

Yes, we're breaking B&T's editorial charter today as we overrule "rule four, chapter 13 - never let Ronan Keating sing."

Posted 23 hours Ago

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Gumtree appoints G Squared to drive search. And that's despite the "no hawkers or canvassers" sign on the front door.

Think the daily news cycle is slowing down pre-Christmas? Confirm it with this D-grade celeb rubbish.

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Latest dentsu report looks promising for global ad spends overall. It's looking far less promising for Alan Jones.

EV charging station JOLT unveils "range anxiety" campaign. Yet, nothing on EV owners boring everyone to death.

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Yes, AI's been grabbing all the headlines over the past 12 months, but read on as podcasting says "hold my beer".

There's three absolute givens at any B&T bash - the Jatz, the Dorito and the fruity lexia.

Why does B&T get the feeling that Alan might actually enjoy a stint in an all-male prison?

Be first to read the Adobe Creative Trends 2024 Report here. And there's sparse news for fans of the knickerbocker.

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

Tennis brat takes time off from embarrassing the nation to reveal new social media initiative.

B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.

The fact that it's December, meteorologically confirms summer is officially here. Cricket just gives it a nudge along.

Posted 3 days Ago

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Spotify CFO heads for the Spotify exits. Has requested "Don't You Forget About Me" as preferred leaving song.

Haven't yelled "you go, girl" for some time now? Clear the throat and ready the fist pumps with this overnight news.

Posted 3 days Ago

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B&T warns this article contains gesticulations readers may find offensive. Yet, nothing you don't see driving every day.