Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’.
Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey.
The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running across digital video, radio, social media, out-of-home and POS until February 2019.
Arina Pogossian, head of marketing at FIT BioCeuticals said the campaign aimed to highlight the brand’s support for everyday Australians in their quest to improve health and wellness. “As the country’s leading weight loss supplement, IsoWhey understands the very real challenges faced by everyone committed to improving their personal health,” she said.
“The #YouGotThis campaign aims to shine a light-hearted spotlight on these very real endeavours, highlighting how IsoWhey can complement a balanced diet and regular exercise to assist weight loss goals,” she added.
Urban was tapped by the health brand to develop the campaign creative, with sister company Unthink overseeing the consumer data and brand strategy to extend IsoWhey’s growth in the marketplace.
Managing partner at Urban Ryan McDonough said, “We’re thrilled to expand our long relationship with BioCeuticals, providing support and implementing strategies to elevate IsoWhey’s presence and authority in the market.
“This campaign will resonate with those who have struggled with the everyday challenges of staying committed to healthy living and weight management plans during life’s most stressful and busy moments.”
Campaign Creative – Urban
Creative Directors: Jeff Mimery, Marti Greguric
Account Manager: Holly Dover
Producer: Diane Carson
Campaign Production – Blunt Gorilla
Director: Allison Gay
Consumer Data & Brand Strategy – Unthink
Client – BioCeuticals
Head of Marketing – Arina Pogossian
Marketing Manager, Weight & Sports – Carlotta Trabattoni
Brand Manager, Weight & Sports – Matt Riley