Media intelligence firm Isentia has announced it has acquired content marketing company King Content for a deal reported to be $48 million. The acquisition further diversifies Isentia’s services across owned and earned media in one of the fastest growing segments of the communications and marketing industries.

King Content is headquartered in Sydney, with a blue-chip client portfolio and a presence across the globe, with offices in Melbourne, Singapore, Hong Kong, London and New York. The company has experienced exceptional revenue growth and multiple major global corporate client wins in 2015.

CEO and managing director of Isentia, John Croll (above), said, “King Content has a lot of similarities to Isentia, it is an Australian-born business that has become a world leader in a dynamic and exciting industry with a total focus on the client and their needs, providing comprehensive and fully supported content solutions. This acquisition provides a great fit for our existing clients, with further opportunities to extend our relationships into the marketing channel and access new clients across the region and globe.”