Independent media agency Oodle Media has appointed Isabella White as account director, strengthening its Sydney team as the agency looks to capitalise on a surge of new business wins and a breakout growth phase.
The appointment comes off the back of a strong 2025 for the media agency with the addition of clients including RMWilliams, Eucalyptus and Sharesies to its roster.
White joins from Wavemaker, where she spent five years as marketplace director, delivering trading and planning outcomes for enterprise clients.
Founder Matt Rossi said White’s appointment reflects the agency’s approach to growth – intentional, selective and performance-led.
“Isabella is an exceptional operator. Sharp, highly effective and someone who knows how to get things done. She brings incredible experience from Wavemaker and will immediately lift how we partner with clients as we continue to scale.”
Rossi added that the hire comes at a pivotal moment for the business.
“Bella’s background gives her a deep understanding of how great work is built at scale. That matters to us. She’s bringing with her the best of Holdco rigour and applying it in a more agile, transparent, and performance driven environment.”
White said Oodle’s trajectory and mindset made the move an easy decision.
“Oodle offers something I’ve been looking for: being genuinely close to the work and the outcomes it drives. The ability to move quickly, respond to performance in real time, and stay tightly aligned to client results is a powerful way to operate.”
The appointment underscores Oodle Media’s continued investment in senior talent as it scales its Sydney operation and positions itself for its next phase of growth.
