iProspect has announced the launch of Consult, a new division designed to offer specialist consultancy on marketing technology, experience and audience activation, while helping clients structure strategies to stay ahead.
Head of data at iProspect, ANZ Ollie Fifoot (pictured above), will lead the newly formed outfit, which will be based around a fluid structure to bring in the right blend of data, technology and digital marketing specialists, depending on the client, brief or challenge in-hand.
Fifoot said: “I’m really excited about the potential for us to add value for our clients under the Consult brand. iProspect has a unique opportunity to offer consultative advice on selecting the right technology, while having the accountability of buying and optimising the digital media spend.
“We’ve just on-boarded Consult’s second client and we’re looking forward to expanding the offering to new and existing clients early in 2017.”
iProspect’s new division is part of its long-term mission to drive business performance in the digital economy.
Consult’s objective is to help clients navigate the complex world of data and technology and its increasing significance in marketing, from defining and compiling multiple sources to making operational and personnel recommendations.
CEO of iProspect ANZ, Dan Kalinski, said: “Clients are increasingly coming to us as their trusted adviser on matters that lie outside of our traditional role as a paid media agency.
“It made sense to launch Consult as an avenue to help clients get the most out of the huge amounts of data they are creating, not only within their marketing campaigns but within their organisations – all of which brings cultural and logistical challenges.”