IPG Mediabrand’s Reprise has announced their appointment to the national creative and digital portfolio for Artline, following a competitive tender process.
The appointment will see Reprise supporting the relaunch of the Artline Supreme range with a specific focus on the millennial market.
The tender brief, which began as a social media assignment, was extended following Reprise’s presentation for a broader creative proposition.
ACCO senior brand manager Andrew McKenna said: “The Reprise team’s strategy to encourage people to explore their artistic potential and capture moments through art, was an insight that struck right to the core of our company mission. This was something we wanted to explore further”.
Reprise will oversee and execute this proposition across digital, print and OOH channels.
Reprise Australia MD Lok Brahe said: “In the highly competitive stationery supplies market, Artline stands out for it’s quality and purpose of bringing ideas to life”.
“We are already well advanced in terms of bringing the new Artline campaign launch to market, and we are excited about its potential impact”.
Dr Grace Liu, CEO for Reprise added: “We’re very proud to partner with a brand like Artline, that maintains such a focus on quality, integrity and creativity.
“This has been a great opportunity for us to demonstrate the revitalized creative offering we have within Reprise Australia”.