IPG Mediabrand’s Reprise has announced their appointment to the national creative and digital portfolio for Artline, following a competitive tender process.
The appointment will see Reprise supporting the relaunch of the Artline Supreme range with a specific focus on the millennial market.
The tender brief, which began as a social media assignment, was extended following Reprise’s presentation for a broader creative proposition.
ACCO senior brand manager Andrew McKenna said: “The Reprise team’s strategy to encourage people to explore their artistic potential and capture moments through art, was an insight that struck right to the core of our company mission. This was something we wanted to explore further”.
Reprise will oversee and execute this proposition across digital, print and OOH channels.
Reprise Australia MD Lok Brahe said: “In the highly competitive stationery supplies market, Artline stands out for it’s quality and purpose of bringing ideas to life”.
“We are already well advanced in terms of bringing the new Artline campaign launch to market, and we are excited about its potential impact”.
Dr Grace Liu, CEO for Reprise added: “We’re very proud to partner with a brand like Artline, that maintains such a focus on quality, integrity and creativity.
“This has been a great opportunity for us to demonstrate the revitalized creative offering we have within Reprise Australia”.
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]