INVNT Secures Partnership With TedxSydney For 10th Anniversary

INVNT Secures Partnership With TedxSydney For 10th Anniversary
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Following the success of TEDxSydney in 2018, INVNT, the global live brand storytelling agency™, has once again been named the official production partner for the leading platform.

The role sees INVNT tasked with delivering the event for the second year running, which in 2019 embraces the theme of ‘Legacy’ to celebrate its decade-long anniversary.

The team is responsible for designing and producing the event – which has already secured an impressive lineup of talent – including creative concepting, technical production, and AV.

INVNT is also designing and producing The Hub, a dedicated area where attendees can interact between sessions, and the team is curating and creating a number of educational and thought-provoking activations within the space.

These will showcase a selection of creatives, foodies, eco-warriors, technologists, artists, and experts, and will include an activation from INVNT which will highlight the power of storytelling.

Importantly, INVNT will ensure the Legacy theme is woven throughout the event in strategic and thought-provoking ways so that each and every touchpoint appeals to its audience of curious minds, game-changers, and those who seek to be inspired.

TEDxSydney founder and licensee, Remo Giuffre said: “We are thrilled to be teaming up with INVNT on such a nostalgic TEDxSydney 2019 event.

“Working with the INVNT agency in 2018 was a dream – nothing seemed to daunt the team as they infused their signature ‘challenge everything’ mantra into all aspects of the award-winning experience, and approached every challenge with both supreme competence and a welcome sense of calm.

“We exceeded a number of our objectives last year, including being a sell-out event attracting over 5,000 attendees – making it the biggest TEDxSydney yet.

“I am confident that with INVNT’s support, and the support of our many other valued partners, we will continue to kick goals in 2019 and beyond.”

INVNT APAC MD, Laura Roberts explained: “From its commitment to sustainability to passion for educating, informing and celebrating individuals from all walks of life, we love all that TEDxSydney stands for.

“We’re very excited to be producing the event again this year, and are committed to working with the TEDxSydney team and fellow event partners to make this very special 10-year anniversary celebration an experience to remember.”

INVNT CEO, Scott Cullather added: “The TED brand is globally renowned and highly respected for its approach to storytelling.

“Audiences can always expect a stellar line-up of influential presenters who educate, inspire and entertain, all delivered within stylish and purposeful environments.

“We feel incredibly fortunate to be working on this culturally relevant event again in 2019, and can’t wait to share the ‘Legacy’-inspired creative concepts we’ve developed for TEDxSydney this coming May.”

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