Intrepid Travel has launched a new marketing campaign across Sydney, Melbourne and Brisbane as it looks to accelerate growth in Australia.
Its ‘The Difference is Who’ campaign shifts focus to what makes Intrepid different: its people – highlighting how local leaders and like-minded travellers shape richer, more meaningful travel experiences through human connection and shared moments.
The campaign will run on TV, out-of-home (OOH), radio and digital channels.
It forms part of Intrepid’s broader strategy to accelerate growth in Australia, one of its key markets. By investing in high-impact, city-focused brand moments, Intrepid aims to build stronger recognition and consideration among Australian travellers.
The campaign will be highly visible across key commuter and cultural touchpoints, including large-format outdoor placements, trams, buses and premium city sites, alongside national TV and BVOD, digital channels and a strong radio partnership.
Yvette Thompson, GM of sales and marketing ANZ at Intrepid Travel, said this campaign brings to life the idea that who you travel with shapes how you experience a place. “Travelling with our local leaders and a group of like-minded, curious travellers opens doors to experiences you wouldn’t find on your own,” she said.
“It’s those shared moments, shaped by deep local knowledge, personal stories and real community connections, that turn a trip into something far more meaningful. By showing up in bold, unexpected ways, we’re aiming to make Intrepid a household name and inspire more Australians to travel in a more connected way.”
The campaign is designed to build early-year momentum and drive a strong pipeline of new customers ahead of peak booking periods later in the year.
