Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.
The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold showers, lengthy hikes, fermented mares milk, and no itinerary.”
The old-school style of adverts is a nod to the company’s original expedition taken almost 30 years ago.
Intrepid Travel co-founder Darrell Wade said of the campaign: “When we first started out and we wanted to go somewhere new, we’d place a classified ad in the newspaper, calling for intrepid people to join us on research trips.
“Thirty years later we go to more than 120 countries and we still get a thrill out of discovering new places with our most curious travellers.”
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