Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google. 

The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold showers, lengthy hikes, fermented mares milk, and no itinerary.”

Intrepid Travel-Intrepid -travel-uncharted-ad-2019

The old-school style of adverts is a nod to the company’s original expedition taken almost 30 years ago.

Intrepid Travel co-founder Darrell Wade said of the campaign: “When we first started out and we wanted to go somewhere new, we’d place a classified ad in the newspaper, calling for intrepid people to join us on research trips.

“Thirty years later we go to more than 120 countries and we still get a thrill out of discovering new places with our most curious travellers.”




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