Instagram Launches Response To TikTok With ‘Instagram Reels’

Instagram Launches Response To TikTok With ‘Instagram Reels’

Instagram Reels launches in Australia today—the new Instagram format that gives anyone the ability to create and discover short form, edited videos with audio and music.

Available now to the Australian community, Reels is a big part of the future of entertainment on Instagram—with Reels, Stories, Live & IGTV, Instagram is giving people more ways to create and enjoy video the way they want. At Instagram we’re always taking inspiration from our creators and community, and they’ve told us they want more fun and easy ways to edit and create videos in the app.

In the past month, 45% of all videos posted to Instagram Feed were short form (under 15 seconds). With the launch of Reels you can access a range of new video features including editing tools, timer, speed controls, AR effects, countdown and a new align tool. You can create a Reels video using multiple clips, and then add original audio or music from our massive library.With Reels it’s never been easier for your content to reach new audiences and be discovered on a global stage.

From today, your Explore page has a whole new look which puts Reels front and center. This creates a new space where public accounts can share, watch, and discover Reels with Instagram’s community of over 1 billion people. Additionally, there will be a dedicated tab for Reels on users’ profiles.

Reels can also be shared in Feed, through Stories, Close Friends, or just with friends over DMs. Safety and security is at the heart of Instagram’s products and core to how we develop new experiences on the app.

From private accounts and Close Friends which help manage who sees your content, to comment filters and Restrict features to ensure you’re protected from inappropriate comments, it’s our priority to ensure Instagram is a safe and kind platform for our entire community.

“Instagram is where millions of Australians come everyday to express themselves and be entertained. Our community is telling us they want to make and watch short-form, edited videos, which is exactly how we’ve developed the Reels experience. Whether you are a creator with a passion to share or a business with a story to tell, our new Reels format empowers your creativity and helps you reach new audiences on a global stage.” said Will Easton, Managing Director of Facebook Australia & New Zealand.



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