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B&T > Media > Instagram Is The Most Influential Social Marketing Tool
Media

Instagram Is The Most Influential Social Marketing Tool

Staff Writers
Published on: 23rd November 2015 at 6:30 AM
Staff Writers
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research finds Instagram is the most effective social marketing tool, outpacing Facebook, YouTube, Twitter and celebrities when it comes to influencing consumers.

The study, commissioned by Japanese app Takumi, finds Instagram delivers more sales and consumer actions than other other social platform. Facebook placed second in terms of social contenders, followed by YouTube and finally blogs – which were found to be the least influential medium overall.

Millennials were found to be the most responsive group, with 68 per cent of 18-24 years old claimed they are more likely to buy something after someone they follow on Instagram shared it. Just over a majority, 54 per cent of respondents said they bought products after spotting them on the channel.

Here are the top 15 biggest influencers on consumer behaviour:

1. Friends

2. Family

3. Partner

4. Customer reviews

5. Television

6. Instagram

7. Facebook

8. An advert

9. Colleagues

10. Newspapers & magazines

11. YouTube

12. Twitter

13. Radio

14. Celebrities

15. Blogs

While Instagram topped the social list, consumers said word-of-mouth was still the most powerful way to influence decisions.

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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