Inskin Media Wins Global Advertising Partnership With Formula 1

Inskin Media Wins Global Advertising Partnership With Formula 1
SHARE
THIS



Inskin Media has announced a global advertising partnership with Formula 1, to exclusively deliver high-impact, non-intrusive Pageskin ad formats for the very first time across Formula1.com.

Formula 1, the pinnacle of motorsport, is watched by an audience of 550 million a year and takes place in 21 countries, across five continents.

The deal opens up an incremental revenue stream for F1 and further expands Inskin’s premium network.

It will see F1 run Pageskins across its site in the UK, followed by multiple markets around the globe, including Australia, Germany, Singapore and the United States.

The partnership comes as part of F1’s ongoing digital transformation journey, which has seen it embrace technology and innovation to provide new opportunities for global growth and the creation of powerful experiences for its fans.

The Pageskins will be available on desktop initially, with a view to going live on smartphones in the near future.

F1 will be using Inskin Creator – a brand new template-based web tool, which enables the creation of Inskin Pageskin ad formats without any previous coding knowledge.

The templates, which come with predefined animations and Inskin’s signature scrolling sides and recommended “on scroll” interaction, are designed to capture attention based on years of eye-tracking research.

Inskin Media head of UK publishers, Alex Barstow commented: “We pride ourselves on working with the world’s best publishers and F1 is no exception.

“This is a hugely exciting partnership which ultimately provides a powerful platform for advertisers to reach, and get the attention of, a vast and passionate audience across the globe.”

Formula 1 director of digital and licensing, Frank Arthofer added: “Our digital ambition is to provide powerful, immersive and unforgettable experiences for our dedicated legion of fans – and this spans right through to their experience with online ads.

“Inskin compliments this exactly, a premium network bringing creative and flawless delivery of ads, plus a brand-new source of revenue.”

Please login with linkedin to comment

Alex Barstow formula 1 inskin media

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]