Innocean Enlists Enya’s ‘Orinocco Flow’ in Witty Work For Hyundai’s Santa Fe

Innocean Enlists Enya’s ‘Orinocco Flow’ in Witty Work For Hyundai’s Santa Fe
SHARE
THIS



Hyundai has launched the latest campaign for the new Hyundai Santa Fe, bringing peace to family travel, created by its creative agency, Innocean Australia.

The Santa Fe has long established itself as an award-winning favourite amongst Australian large SUV buyers as an innovative, luxurious family SUV. In a homogenous category from a campaign perspective, Innocean’s strategy was to position the new Santa Fe as the perfect antidote to family chaos, as it has been intelligently designed with today’s families in mind. Intuitive design features create an environment that helps resolve family tension, making everyone comfortable and happier when on the road.

The campaign idea, Little Angels, was developed from an insight that in the midst of family chaos, parents are striving to achieve their own personal moments of harmony. The campaign sees two bickering siblings instantly transformed into little angels complete with harps, singing Enya’s 80’s classic Orinocco Flow in perfect harmony. The world outside the Santa Fe is populated by a motorcycle courier transformed into a gallant white horseman, a levitating windscreen squeegee lady and a busload of elderly people who join the celestial choir.

Hyundai Australia chief marketing officer, Kevin Goult, said: “With a significant number of new product launches in 2021 we‘re starting the year as we intend to finish it, with spectacular creative that pushes the Hyundai brand forward. The new Santa Fe model is up first. It’s more grown up, more premium, and more technologically advanced than ever before, just like the Hyundai marketing team and its agencies.”

Innocean Australia executive creative director, Wes Hawes, said: ”As parents we’ve all been there. Peace At Last is an enduring platform idea for the Santa Fe that resonates with families and just keeps getting better creatively. Director Michael Spiccia’s vision, paired with trusting, ambitious clients like Hyundai, and the talented team at Innocean Australia, help bring this angelically fun campaign to life. And Enya of course.”

Scoundrel director, Michael Spiccia, said: “It was a real joy to service an idea that inherited so much fun and potential. I was grateful that the entire team were all on board from the very beginning. Especially from a client who instilled so much faith and trust to really support a direction that we were all excited about.”

The fully integrated campaign is the first off the ranks under the new Innocean leadership team. It launches across digital video, social, CRM, TV, cinema, transit media and point of sale.

Innocean Australia CEO, Jasmin Bedir, said: ”The new Hyundai Santa Fe campaign is the first reflection of what you can expect from Innocean Australia this year and beyond. After transforming the agency with new hires across a range of skills to deliver a multi-channel, integrated approach, it’s exciting to see the work also transform to what we have the ability to achieve for clients.”

CREDITS

Hyundai:

Director of Marketing: Kevin Goult

Product Portfolio Marketing Manager: Helen Gilmartin

Product Marketing Specialist: Lisa Yau

Innocean Australia:

Executive Creative Director: Wes Hawes

Creative Director: Dan O’Connell

Creative Team: Dan O’Connell and V. Wassim Kanaan

Head of Strategy: Karl Bates

Head of CX: Romy Briers

Client Partner: Ian Hartley

Snr Account Director: Vincent Pled

Account Director: Sarah Gardan

Director of Integrated Production: Craig Sloane

Integrated Producer: Louis Moore

Snr Integrated Producer: Warrick Nicholson

Finished art/Design ​ Juliana Bacmaga

Digital Production: Amanda Davis

Social Media Manager: Taylah Nilsson

Production:

Production Company: Scoundrel

Director: Michael Spiccia

Executive Producer: Kate Gooden

Executive Producer: Adrian Shapiro

DOP: Jeremy Rouse

Production Design: Sherree Phillips

Casting: Allison Meadows – Mullinars Casting

Editor: Mark Burnett, The Editors

Colourist: Ben Eagleton

VFX: Fin Design & Effects

Music: Sonar Music

Track: Enya – Orinocco Flow

Music Clearance – Anton Trailer – Trailer Media

Photography: Michael Corridore, Photoplay.

Media:

 

Hearts and Science

Please login with linkedin to comment

hyundai innocean

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]