Media agency Initiative has announced the appointment of Tom Dodd as national strategy director. Dodd will be based in Melbourne and will work alongside chief strategy and product officer, Chris Colter to further expand the agency’s strategic offering, product and new business growth.
Colter said: “Tom is one of the most intelligent and charismatic media strategists in the industry, and one of the most awarded. I couldn’t be more thrilled to have him join our team and personally, having worked with Tom closely in various iterations, I am pumped to get the band back together.
Chris Colter & Tom Dodd
“Tom is an exceptional collaborator with extensive experience leading agency villages. Balancing that with his ‘client-side’ perspective makes him an invaluable asset to Initiative’s already market-leading strategy team.”
With nearly two decades of media planning and strategy experience spanning senior roles in the UK and Australia, Dodd was most recently head of media at IAG managing the media business across IAG’s brand portfolio (NRMA Insurance, CGU, WFI and Rollin).
Tom Dodd said: “I’ve loved my time client side, and feel blessed to have worked on such an iconic brand and with equally iconic people.
“These days clients look for interesting ideas and experiences to solve their business challenges, so I’m excited to be joining an agency that has such strong momentum and I think is delivering best in class media thinking,” Dodd explained.
Replacing Dodd at IAG will be new hire Mark Echo who joins after a collaborative recruitment process that saw IAG and Initiative join forces to find the perfect person for the role. Echo has almost 15 years agency experience and most recently was a Client Partner at Meta.
IAG CMO Zara Curtis says of Echo’s appointment, “Tom leaves with our absolute blessing to join our agency Initiative and we are thrilled with the smooth hand over and exceptional hire we have made collaborating with Initiative in the appointment of Mark.
“Mark brings a wealth of agency and digital experience chasing growth for some of Australia’s leading consumer brands across multiple categories. He also shares our passion and belief that the biggest business problems are solved through world class creative ideas.
“Mark’s obsession and unique approach to customer centricity using data, tech, creativity and media will help take our strategy, media thinking and data capabilities to the next level to solve even bigger business problems now and into the future,” Curtis concluded.
Echo was most recently Client Partner across CPG, Meta with previous roles including Head of Client Services, Bohemia Group and Media Director Match Media (now Spark Foundry).
Dodd and Echo commence their new roles effective immediately.
Please login with linkedin to commentInitiative
An almighty chunk of the Cannes in Cairns presented by Pinterest agenda has been revealed, and there is plenty in store for you. Lead image: Fernando Machado, CMO, NotCo Revellers can expect three days of cracking content from 4-7 June. From global keynotes and marvellous marketers to film directors, professors and all-round media and creative […]
Early bird ticket prices for Cannes in Cairns 2024 are ending soon, so you’ll need to move quickly to save money on the hottest ticket in town (or anywhere!). You have until 31 March to secure your ticket at the discounted price of $1,979.99 inclusive of GST. What’s more, you can get even tastier discounts […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.
To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]