The Trade Desk’s business intelligence team has dived into the online browsing habits of internet users and several nations’ soccer fans, including those in Australia.
Compiling data by using lookalike modelling, third-party data and location tracking, it found Australia’s most passionate World Cup soccer fans are likely living in the south-east or Western Australia, yearning for a luxury car, dining out at night and flicking through copies of Marie Claire.
The data also revealed that Socceroos supporters are most active online about 11am on Friday and the event appealed most to the nation’s affluent socio-economic segment.
With disposable income burning a hole in their pocket, they love to splurge on food, luxury cars and, somewhat surprisingly, Marie Claire magazine. Furthermore, the data found they are most likely living in WA, New South Wales, Victoria and the ACT.
The study focused on eight countries, including the US, Japan, Spain, and the UK, with the results highlighting the unique tastes of each nation.
Spanish ‘football’ supporters are likely fans of animated movies and most active online about 1am on Sundays, Brits have a thirst for online gambling and South Koreans are keen on luxury brands.
As for American soccer fans, they are likely interested in the unique combination of pet insurance and horror movies.
Check out the infographic below:
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]