Australia’s top media companies have again united behind the UN LTD movement donating more than $2 million in media inventory for 2015.
These media packages will be monetised by the foundation, to directly fund programs and youth charities that are “UNdoing” youth disadvantage in Australia.
Newcomers to the UN LTD MEDIA program for 2015 include: Spotify, Mammamia, Daily Mail, Domain, oOh!, Cirrus Media, Torch, QMS, Brand New Media, Authentic Entertainment and Sound Alliance.
Carol Morris, general manager of UN LTD explained that the foundation, across its programs, seeks to realise the enormous power of the industry when all operators contribute to a common cause.
“The collective impact of having the entire industry behind the UN LTD movement gives us the means to truly tackle the immense and unacceptable issue of youth disadvantage in Australia,” said Morris.
“Having 40 of the top media companies on board and committed for FY15 is a record result and will enable us to expand our charity portfolio to impact more young lives in need.
“Breaking the $2m barrier is also a record result for the UN LTD MEDIA program. Having $500,000 more committed this year than in FY14 is testament to the fact that our movement is really building momentum and that the industry values having its own dedicated foundation.”
UN LTD MEDIA is the original funds generation vehicle for UN LTD and since 2006 it has distributed over $12m in value, including $8M in cash funding, to selected programs that are “UN doing” youth disadvantage in Australia.
In addition to the financial support raised through monetizing donated media packages, UN LTD is aiming to increase its mentoring support, which sees individuals and companies provide valuable skills, expertise and time to youth-focused charities. In FY14 alone, $900,000 in value was delivered through the UN LTD MENTOR program with skills and services provided by the industry to cover a range of projects for UN LTD beneficiaries.
UN LTD MEDIA’s 2015 sponsors: Fairfax, 2UE, ARN, Authentic Entertainment, Domain.com, MRN/2GB, Seven Network, MCN, Adshel, WIN/NBN, Prime, Mammamia, JC Decaux, Brand New Media, Southern Cross Austereo, Network Ten, Val Morgan, APN Outdoor, QMS, Torch Media, News Corp, Team Epic, oOh!, Cirrus Media, Inlink, Yahoo7!, Bauer, carsales.com.au, Mi9, Nine Entertainment Co., Daily Mail, REA, Spotify, Sound Alliance, Nova Entertainment.
Please login with linkedin to commentAccount Ad Competition Ad tech Android ARN Boxer & Co. Branding by Air Brownes’ white milk Bunna CC's Central Station Creata Creative Pitch Emaling EMMA data Fairfax Give Me 5 for Kids Google Panda Guidelines IE Agency Makeover Matterhorn MEC mental health native studio Nielsen's Homescan shopper panel POPAI Radio Rebranding Red Bull seek Shake Up Leadership Shazam Top 20 Social Marketing Tim Addington TV Ratings Workshop Sydney
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.