Australia’s top media companies have again united behind the UN LTD movement donating more than $2 million in media inventory for 2015.
These media packages will be monetised by the foundation, to directly fund programs and youth charities that are “UNdoing” youth disadvantage in Australia.
Newcomers to the UN LTD MEDIA program for 2015 include: Spotify, Mammamia, Daily Mail, Domain, oOh!, Cirrus Media, Torch, QMS, Brand New Media, Authentic Entertainment and Sound Alliance.
Carol Morris, general manager of UN LTD explained that the foundation, across its programs, seeks to realise the enormous power of the industry when all operators contribute to a common cause.
“The collective impact of having the entire industry behind the UN LTD movement gives us the means to truly tackle the immense and unacceptable issue of youth disadvantage in Australia,” said Morris.
“Having 40 of the top media companies on board and committed for FY15 is a record result and will enable us to expand our charity portfolio to impact more young lives in need.
“Breaking the $2m barrier is also a record result for the UN LTD MEDIA program. Having $500,000 more committed this year than in FY14 is testament to the fact that our movement is really building momentum and that the industry values having its own dedicated foundation.”
UN LTD MEDIA is the original funds generation vehicle for UN LTD and since 2006 it has distributed over $12m in value, including $8M in cash funding, to selected programs that are “UN doing” youth disadvantage in Australia.
In addition to the financial support raised through monetizing donated media packages, UN LTD is aiming to increase its mentoring support, which sees individuals and companies provide valuable skills, expertise and time to youth-focused charities. In FY14 alone, $900,000 in value was delivered through the UN LTD MENTOR program with skills and services provided by the industry to cover a range of projects for UN LTD beneficiaries.
UN LTD MEDIA’s 2015 sponsors: Fairfax, 2UE, ARN, Authentic Entertainment, Domain.com, MRN/2GB, Seven Network, MCN, Adshel, WIN/NBN, Prime, Mammamia, JC Decaux, Brand New Media, Southern Cross Austereo, Network Ten, Val Morgan, APN Outdoor, QMS, Torch Media, News Corp, Team Epic, oOh!, Cirrus Media, Inlink, Yahoo7!, Bauer, carsales.com.au, Mi9, Nine Entertainment Co., Daily Mail, REA, Spotify, Sound Alliance, Nova Entertainment.
Please login with linkedin to commentAccount Ad Competition Ad tech Android ARN Boxer & Co. Branding by Air Brownes’ white milk Bunna CC's Central Station Creata Creative Pitch Emaling EMMA data Fairfax Give Me 5 for Kids Google Panda Guidelines IE Agency Makeover Matterhorn MEC mental health native studio Nielsen's Homescan shopper panel POPAI Radio Rebranding Red Bull seek Shake Up Leadership Shazam Top 20 Social Marketing Tim Addington TV Ratings Workshop Sydney
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both worked together at Accenture Interactive, before co-founding Reactive a digital agency bought by Accenture in 2016, now they’ve combined their knowledge and expertise to create Summon. Summon offers […]
To honour the fantastic feats of the Australian Paralympians, Hootsuite has revealed the top trending hashtags and social media data of the Paralympics. The top trending hashtag during the Paralympics period, #tokyo2020, received over 38,000 tweets and retweets, amounting to 1.7M+ impressions, while other popular hashtags included #paralympics, #readysettokyo and #paraswimming. According to Hootsuite’s research, […]
SOON, a futures think tank focused on human insights, has launched today tracking trends, developments and disruptions across people, products and the planet. Led by internationally renowned futurist, social scientist and trend forecaster Sarah Owen (pictured centre) in partnership with TABOO directors Andrew Mackinnon (right) and James Mackinnon (left), the independently Australian-owned futurist company uncovers […]
ARN’s iHeartPodcast Network Australia has announced a new podcast, SAS Australia Debrief hosted by 2020 recruits Merrick Watts and Sabrina Frederick. The podcast is made for anyone that can’t get enough of Aussie celebs putting themselves through the toughest test of their lives on the Seven Network’s hit show SAS Australia. Or anyone that wishes […]
Rakuten Advertising has launched ‘A 5-Stage Blueprint for High-Performance Affiliate Marketing’, designed to educate and inform both advertisers and publishers about the strategic role that the affiliate channel is now playing in marketing strategies. The blueprint is based on input from members of the Rakuten Advertising International Collective (RAIC), comprising affiliate marketing specialists from leading advertisers […]
Nine has announced the return of State of Originality, Australia’s biggest advertising prize, with $1 million again up for grabs to the brand and agency that creates the most original ad in the 2022 State of Origin Series. This year Nine launched State of Originality, challenging Australia’s marketers to help make State of Origin not […]