Energizer Solar has appointed independent media agency Superhuman as its media agency in Australia, as the brand accelerates its expansion and looks to strengthen its presence in the highly competitive energy category.
Superhuman will lead media strategy, planning and investment, with a focus on scaling creative output through AI and delivering an omnichannel approach spanning digital, radio and Out-of-home. The partnership is designed to increase brand visibility, drive trial and support Energizer Solar’s growing national distribution footprint.
“We were looking for a partner who could help us move faster, think commercially and bring a fresh approach to how media and creative work together. Superhuman stood out for its ability to combine strategic thinking with modern tools that allow creative to scale efficiently across channels. That balance is critical as we continue building momentum for Energizer Solar across Australia,” said Zac Chapman, general manager at Energizer Solar Australia.
“Energizer is an iconic brand – everyone recognises it. The opportunity for Solar is turning that recognition into real growth. We’ll be using AI to help scale media and creative together, while making sure the brand stays consistent and distinctive wherever it shows up,” added Luke Maher, founder of Superhuman.
The appointment marks another milestone in Superhuman’s first year, as the independent agency builds momentum across challenger brands in e-commerce, FMCG and B2B, with further new business wins expected to be announced in the coming weeks.
