Global marketing and communications agency Archetype has signed five new clients in the first quarter of its financial year including Ericsson, Tile, Poly, Travelport and local AR/VR Australian start-up UNBND.
The agency has also made a number of hires across its creative, communications and digital divisions to support its growing revenues in B2C, lifestyle and B2B.
With Archetype’s focus on end-to-end consulting and strategic marketing, the agency has seen its current clients expand their scope to include branding, digital marketing and go-to-market positioning.
Tech giant Acer has tasked Archetype with managing the brand’s end-to-end marketing across lifestyle, education and gaming; while Oracle, NetSuite and VMware have grown their remit with communications, social media and digital marketing retainers and projects.
“Born out of the desire to create a company that is more aligned to the way clients work today, we have focused on bringing in new skills and services to deliver what clients actually want versus what many agencies think they need,” said Karen Coleman (feature image), Archetype Australia’s MD.
“We’ve had a brilliant start to our financial year with great momentum in the business. 2019 will continue to see us work towards our vision to become the ‘archetype’ of the modern marketing and communications agency,” she added.
Archetype’s additional client roster has some of the world’s largest brands alongside challengers including LEGOLand, NBA, UTS Open, VMware, RØDE Microphonesamong others. The agency is headquartered in San Francisco with offices across the globe. It is part of the Next15 Group.
