Global marketing and communications agency Archetype has signed five new clients in the first quarter of its financial year including Ericsson, Tile, Poly, Travelport and local AR/VR Australian start-up UNBND.
The agency has also made a number of hires across its creative, communications and digital divisions to support its growing revenues in B2C, lifestyle and B2B.
With Archetype’s focus on end-to-end consulting and strategic marketing, the agency has seen its current clients expand their scope to include branding, digital marketing and go-to-market positioning.
Tech giant Acer has tasked Archetype with managing the brand’s end-to-end marketing across lifestyle, education and gaming; while Oracle, NetSuite and VMware have grown their remit with communications, social media and digital marketing retainers and projects.
“Born out of the desire to create a company that is more aligned to the way clients work today, we have focused on bringing in new skills and services to deliver what clients actually want versus what many agencies think they need,” said Karen Coleman (feature image), Archetype Australia’s MD.
“We’ve had a brilliant start to our financial year with great momentum in the business. 2019 will continue to see us work towards our vision to become the ‘archetype’ of the modern marketing and communications agency,” she added.
Archetype’s additional client roster has some of the world’s largest brands alongside challengers including LEGOLand, NBA, UTS Open, VMware, RØDE Microphonesamong others. The agency is headquartered in San Francisco with offices across the globe. It is part of the Next15 Group.
Please login with linkedin to commentarchetype
PHD Australia has announced that it has renewed its relationship with the Australian Football League (AFL) to manage their media account. PHD will be responsible for the media planning and buying across the AFL account, which includes the AFLW competition, Game Development programs and Marvel Stadium. The account will be run out of Melbourne and […]
Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]
It was the story that dominated the headlines last month. Australian-Lebanese journalist Antoinette Lattouf was ousted from her radio presenting role at the ABC after she reshared a social media post protesting the Israeli government’s treatment of Palestinian civilians. Following the dismissal, Lattouf sent her submission to the Fair Work Commission industrial tribunal. So viewers will […]
Despite the cost-of-living crisis, Australians are still keen to make holiday plans in 2024, with digital audiences for travel searches notching up record numbers in January, according to Ipsos iris data. January travel content had the highest audience since Ipsos iris began, up 2.8 per cent compared to December, and up 4.2 per cent on […]
Australia’s largest independent media agency, Nunn Media, has taken out two major awards at Local Planet’s 2024 Global Conference, including the evening’s top honour of Global Independent Agency of the Year. Rising above more than 75 independent media agencies from 125 markets around the world, Nunn Media was recognised as Global Independent Agency of the […]
Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]
Are Media, Australia’s leading omnichannel content company for women, today published the March edition of The Australian Women’s Weekly – with Robert Irwin on the cover. The Wildlife Warrior and I’m A Celebrity… Get Me Out Of Here! host is only the third solo man in modern times to grace the magazine’s cover (the others […]
Exactly one year ago, and on the five year anniversary of the marriage equality vote, Tinder announced the Big Tinder Wedding and commenced a nationwide search for queer couples who found love on the app and wanted an all-expenses-paid dream wedding. Tinder’s latest phase of the campaign aims to celebrate the colourful love stories unfolding […]
DDB executive creative director Matt Chandler has announced the appointment of creative team Emmalie Narathipakorn and Seamus McAlary from The Monkeys, building on the success of its existing creative team. Lead Image: L-R – Emmalie Narathipakorn and Seamus McAlary Narathipakorn, who was an art director at The Monkeys, joins DDB as senior art director, while […]
Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image: (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]
Forbes Australia has announced a slew of new speakers for its second annual Forbes Australia Women’s Summit: ‘Power Rising’. The ‘Power Rising’ event will take place at the Roslyn Packer Theatre in Sydney, led by a star-studded line up of female speakers. “We often learn as much from stories of hardship and failure as we […]
Iconic Australian ad guru Russel Howcroft and industry up-and-comer Freddie Young from Good One Creative have today launched their experimental, no spin advertising podcast, AdMission, in partnership with 9Podcasts. AdMission tells the uncensored stories behind the world’s most talked about brands, ideas, campaigns, advertising news and industry screw ups, as well as offering sharp insight […]
B Corp shop Paper Moose promises all the paper in its name was recycled as it reveals new ethical investment campaign.
According to a new study from CPR First Aid has revealed that Aussies’ most Googled personal goal in the summer is losing weight, new research has found. Their next most researched summer objective is healthy eating, followed by drinking more water. This time of the year, Aussies want to stop snoring and quit smoking more […]