Independent Media Agencies of Australia (IMAA), the national, not-for-profit industry association for the independent media agency industry, has welcomed 10 new media partners as supporters.
The partners are: Amobee, BlisMedia Australia, Criteo, Gumtree, GWI, LinkedIn, Moove Media, Shopper Media Group, Val Morgan and Weatherzone.
LinkedIn is the world’s largest professional network, established to create economic opportunities for the global workforce.
LinkedIn Managing Director ANZ, Matt Tindale, said: “Both globally and locally, independent agencies represent one of the most important and fastest growing partnerships to LinkedIn Marketing Solutions. They are often nimble, agile, and very tailored in their specialities, providing high value for their clients.
“We are incredibly excited to partner with the IMAA and further collaborate, innovate and inspire great work in the independent space. By providing the tools, education and insights needed, we will further enable agencies to leverage the LinkedIn network as a powerful B2B marketing tool to drive the conversations that matter most for their business and clients.”
Amobee is the world’s leading independent advertising platform, unifying advertising channels like TV, programmatic and social, across all formats and devices.
Amobee Vice President of Sales ANZ, Andy Dixon, said: “There’s no doubt that indies have played a big role in growth of the industry in the last few years. Having worked with a few independent agencies, we at Amobee understand some of the challenges they face. We believe in what the IMAA stands for and are extremely passionate about giving indies access to resources so they can scale and achieve long term success. Partnering with the IMAA not only solidifies our commitment to innovation and collaboration, but also to empower brands, agencies and broadcasters with advertising solutions for the converging world.”
GWI is a national team of independent advisors to government, business, and communities, working with clients to create business value, solve problems and guide decision-making.
GWI Vice President, Mid Markets Sales EMEA and APAC, Josh Radford, said: “Indie agencies are notoriously agile and innovative – they’re known for this. But they rarely get the chance to compete on the big stage. We want to help change that and level the playing field. By leveraging GWI, they can show brands of any size just how transformative their work can be – backed by insight that’s original, known, and trusted. We’re truly excited to be partnering with the IMAA.”
IMAA General Manager, Sam Buchanan (main photo), said: “We are thrilled to welcome our new partners to the IMAA, who all bring their unique skills, insights and advice to our organisation. Our increasing number of new partnerships demonstrates the value of the independent media agency sector and its growth, particularly in the past 12 months. We have witnessed a strong level of media owner support for indies, with many major media owners opting to appoint indie agency sales executives for the more personalised service they provide. Our membership has grown 275% since inception and continues to soar – I am confident it is going to be the ‘Era of the Indie’.”
The new members join IMAA’s other partners including ARN, EMX, Facebook, Foxtel Media, JCDecaux, Kargo, Network Ten, News Corp, Nine, Nova Entertainment, oOh! Media, QMS, Quantcast, SCA, Seven Network, Spotify and Verizon Media.
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