In-App Video Ad Spend Surges 110%

Multicultural friends group using smartphone with coffee at university college break - People hands addicted by mobile smart phone - Technology concept with connected trendy millennials - Filter image
SHARE
THIS



With the bulk of mobile programmatic ad spending coming from apps, in-app video has emerged as one of the most lucrative channels for advertisers and publishers alike.

This is according to digital advertising outfit PubMatic, which has released its quarterly mobile index for Q4 2019.

The research shows a sharp spike in in-app video spending globally during the last quarter.

In APAC, in-app video increased 110 per cent from the previous quarter. The Americas saw a 156 per cent rise, while EMEA was up 50 per cent.

“In the age of mobile, and now video, buyers are attracted to in-app video experiences that can reach a steady stream of engaged audiences,” says PubMatic.

“As media shifts towards more interactive, dynamic formats, publishers who are poised in-app are primed
to capture the growing ad revenue opportunity.

“To provide optimum viewing experiences and maximize ad efforts, it is important for publishers to ensure high-quality inventory standards and for advertisers to tailor campaigns at welcomed levels of ad engagement to the right audiences.”

With this has been an increased investment in mobile video header bidding, which grew 2.4 times over the last quarter.

Header bidding has been growing across all formats since 2015 and has proven a way for publishers to better monetise their mobile inventories.

“Despite cost, resource and time-prohibitive implementation efforts, in-app header bidding usage continues to grow because its benefits are clear,” says PubMatic.

“As both mobile and video ad demand continues to soar, publishers and app developers who invest in video header bidding solutions in-app will extend their inventory monetization efforts.”

 

Please login with linkedin to comment

in-app video header bidding

Latest News

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]