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Reading: IMAA Continues Covid-19 Series With New ‘Culture In Covid’ Webinar
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B&T > Media > IMAA Continues Covid-19 Series With New ‘Culture In Covid’ Webinar
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IMAA Continues Covid-19 Series With New ‘Culture In Covid’ Webinar

Rochelle Burbury
Published on: 3rd September 2020 at 8:23 AM
Rochelle Burbury
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The Independent Media Agencies of Australia (IMAA) today announced the latest in its series of free webinars for its members with a new “Culture in COVID” webinar hosted by human resources expert Lisa Gray (pictured).

This webinar, to be held on 9 September, aims to help IMAA member agencies maintain and grow culture during COVID-19 while many people continue to work from home.

Gray will advise members on leadership during COVID, igniting individuals’ purpose in times of crisis, mental wellbeing and embracing a new culture for the future.

Gray has more than 20 years’ experience working in advertising, media and HR and in 2019 established her own HR and executive coaching business called Person. Gray was previously Head of Talent at IPG Mediabrands, Director of People & Culture at Starcom and has also worked with recruiter ICUR.

“As Australian owned and independent businesses, all our members across the independent media agency sector have been impacted by the ongoing COVID-19 pandemic. The IMAA is pleased to continue to provide our members with support and guidance from a range of industry experts who have generously given their time. Maintaining and evolving culture, particularly as many are still working from home, is critically important for all our businesses so Lisa’s advice will be invaluable,” the IMAA said.

Gray said: “If you’re hoping things go back to normal within the workplace – be prepared. The way we interact and collaborate with each other prior to COVID-19 is no more. You need to be set up for a new way of thinking – or you could be at risk of falling behind.”

The IMAA launched its free webinar series in April for members featuring expert guidance and strategies to help them navigate complexities as a result of the COVID-19 pandemic. Previous professional advice webinars have featured experts from the legal, economic, public relations and media professions.

The “Culture in COVID” webinar will be held at 12 noon on Wednesday 9 September.

Further information is available at: https://www.theimaa.com.au/

 

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Rochelle Burbury
By Rochelle Burbury
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Rochelle Burbury is an award-winning journalist and editor with over 25 years of experience in media and communications.  She is the former Marketing & Media Editor for B&T as well as the Australian Financial Review, The Australian, and The Sydney Morning Herald, and Consulting Editor for AdNews. In 2023, she won B&T's Best of the Best in PR and in 2024 featured in the B&T Women in Media Power List. Rochelle’s extensive experience makes her a valuable contributor to B&T.

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