Apparently the past two years of lockdown has led to a baby boom in Norway.
So the country’s local Ikea has come to the rescue by not just offering self-assembly cots but ideas for baby names, too.
The campaign, created by local agency Try, saw the Swedish DIY chain trawl through Ikea catalogues dating back to the 50s to come up with a selection of names including their own unique explanation on each. You can check it out HERE.
The campaign also features a 60-second TV spot that you can watch below:
