iD Collective has merged with Noisy Beast Group. With offices across Melbourne, Sydney, Auckland and Singapore and staff in all other states, the group will boast a team of more than 100 staff and billings of more than $120M.
With an underlying philosophy of “Doing the right things for the right reasons together,” both businesses bring experience across categories including automotive, financial services, education, property, retail, fashion, beauty, lifestyle, sport, travel, and FMCG.
“Amanda and I have known each other for many years after both working client side in marketing together. Having both come from marketing backgrounds, we know that the primary focus must always be on finding creative ways to deliver ROI for our clients. I am excited about this merge of skill sets as it enables us to deliver a truly unique and holistic experience to our clients and helps us find even more ways of Giving Brands a Bigger Voice,” said group managing director, Noisy Beast Group, David Brown.
“Our unique model ensures our clients get all the strategic thinking across all the communications channels, without having to manage it. It’s the starting point, the pivot point for our recommendations, managed seamlessly through a single point of contact. Adding the communications disciplines of iD will be incredibly powerful”, added Brown.
“The highly anticipated and exciting merge between the two agencies presents an incredible opportunity to bring the success of both our passions under one roof. Being an Independent agency gives us the advantage of continuing to have that agility and speed to market, ensuring we are both efficient and effective,” said co-founder and director of iD, Amanda Booth.
“Importantly our clients will now be able to tap into all that amazing creative thinking and media power that a large multinational agency offers, without having to pay the higher agency fees associated with those agency models,” added Booth.
The merge will bring together a team that includes Ben Lynch, Murray Bransgrove, Mary Morton, Amanda Booth and David Brown.
