B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Spotlight on Sponsors
  • Channel 10
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: IAB and MFA Launch New Agency Advisory Group
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > IAB and MFA Launch New Agency Advisory Group
Media

IAB and MFA Launch New Agency Advisory Group

Pru Quinlan
Published on: 12th August 2014 at 3:02 PM
Pru Quinlan
Share
3 Min Read
SHARE

The Interactive Advertising Bureau of Australia (IAB) and the Media Federation of Australia (MFA) have joined forces to launch the IAB-MFA Agency Advisory Group (IMAAG).

The Group, which will be chaired by Group M’s Chief Investment and Intelligence Officer Danny Bass, has a core mission to build a bridge between the interactive publishing community and advertising agencies, as well as addressing key industry wide matters.

IMAAG, which is a merger of IAB’s Agency Advisory Board and the MFA’s Interactive Committee, will facilitate dialogue between agencies, publishers, marketers and measurement vendors.  Measurement will be a priority for the IMAAG and the Group will also work closely with the IAB Brand Safety council on issues including online traffic fraud.

IAB Australia CEO, Alice Manners commented, “The depth of knowledge and experience of the IMAAG members is unparalleled and we are confident that the Group will provide the market with one strong, consolidated voice.”

According to MFA’s CEO, Sophie Madden IMAAG is a natural collaboration given the close alignment of IAB and MFA on many key issues.

“IMAAG is a unique opportunity to get agencies, publishers and technology partners in the same room, working together towards industry-wide solutions that will shape our industry’s future,” said Madden.

IMAAG’s Chair Danny Bass commented: “There’s always lots of things to look at in the digital space, so the Group will focus on one issue at a time and give it the time and attention it demands.  Our first priority will be the development of a code of conduct which will focus on fraudulent traffic, viewability and verification.

Danny Bass
Danny Bass

 

“The classification of news sites and definition of premium display are also important issues we wish to address.  It is important to acknowledge the importance of quality journalism, educate clients about the benefits of aligning with respected publications, and recognise the significant differences between types of news sites,” said Bass.

IMAAG’s founding members are:

Anya Collingwood: Match Media

Ally Cooney: TMS Australia

Dan Robins: Resolution Media

Danny Bass: Group M

Esther Carlsen: Xaxis

James Greet: Ikon

Jason Tonelli: SMV Group

John Miskelly: Group M

Jonathan Betts: Zenith Optimedia

Peter Hunter: PhD Network

Leigh Terry: OMD

Ros Allison: ZenithOptimedia

Sophie Madden: MFA

Stuart Bailey: OMD

Travis Johnson: Mnet Mobile

hold last ad

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Adshel, creative directors, Peter Horgan
Share
By Pru Quinlan
Follow:
In the past twenty+ years I have provided strategic communications counsel to a portfolio of national, international and multinational clients on a wide range of issues in the areas of information technology, communications and online advertising and marketing. Consultancy has been provided in Australia, UK and Europe. Winner of the inaugural IT Journalism Best PR Professional of the Year Award (‘09) and Highly Commended in IT Journalism Best Media Relations Professional of the Year Award and Best Boutique PR ('14). Finalist in IT Journalism Best Media Relations Professional of the Year Award in 10 and '11 and '12. Specialties: Marketing Communications - encompassing media relations, corporate strategy, marketing activities and influencer campaigns - in the areas of information technology, communications and online advertising and marketing.

Latest News

TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?