The International Advertising Association (IAA) has announced the finalists for the 2015 ‘Big Idea’ Challenge, with four teams emerging from a field of more than hundred university students around Australia competing.
IAA ‘Big Idea’ 2015 is Australia’s only national marketing communications challenge specially created for student teams from Australian universities and tertiary institutions with courses in advertising, marketing, media and communications to foster the professional development of the upcoming generation of communications practitioners, which is central to the IAA’s ongoing mission and commitment to education in the industry.
IAA ‘Big Idea’ gives students the opportunity to hone their communication skills and talents in a real world, career-ready experience that is critical training in the preparation of graduates for the transition from university into professional practice.
The judging panel, chaired by ZenithOptimedia CEO ANZ, Ian Perrin, has selected four finalists:
- Boomerang@ECU from ECU
- Kajulu Blue from CSU
- Kajulu Red from CSU
- KGM2 from Swinburne
The judging panel for this year’s competition included Perrin, Save the Children Australia manager corporate partnerships Julia Curtin; RB Head of Media ANZ Rowena Newman, Naked Communications executive creative director Jon Burden; Fairfax Media national agency sales director Chris Freel and Creighton Ward principal Lucia Elliott.
This year, RB* is support partner in this national competition.
Students were asked to devise a marketing communications campaign for the not-for-profit charity organisation, Save the Children Australia.
Save the Children is the leading aid and development agency for children to protect and support children in need, saving lives in emergencies and standing up for children’s rights. Save the children works in 125 countries, as well as in Australia, to save the lives of millions of children each year and to give a better start in life to millions more.
“This is the 13th year of the IAA Big Idea competition which aims to provide a hands-on, truly stimulating, career-ready learning experience for students, with a real client training project that will help equip them for their future careers and internships in the communications industry,” IAA president and chair Heather Leembruggen said.
“The students are asked to work in agency-style teams to develop a fully integrated communications solution – from the research stage to the creative concept, right through to the final presentation of their ‘Big Idea’ in response to the client brief. The winning ‘Big Idea’, as well as all the ideas submitted by the students, are made available to be implemented by the client.”
The overall winning team will be announced as National Champions of IAA ‘Big Idea’ 2015 on October 26th.
(*RB is the trading name of Reckitt Benckiser group of companies)
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]