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Reading: Hungry Jack’s Offers Tasty In-Game Treats for CoD Players
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B&T > Marketing > Hungry Jack’s Offers Tasty In-Game Treats for CoD Players
MarketingTechnology

Hungry Jack’s Offers Tasty In-Game Treats for CoD Players

Tom Fogden
Published on: 25th October 2022 at 3:01 PM
Tom Fogden
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Gamers rejoice! Hungry Jack’s is offering anyone who buys a Modern Warfare II Baconator meal a free operator skin and one hour of in-game Double XP.

The new collaboration, capitalising on gamers’ love for fast food and fast-paced shooter gamers will be available nationwide from Wednesday 26 October until Monday 28 November.

Better yet, hungry players won’t even need to leave the comfort of their gaming chairs as the deal is available exclusively via the Hungry Jack’s app.

With each Baconator Deluxe or Baconator Jack’s Fried Chicken burger purchased, customers will receive a redeemable code that will give them an operator skin. That skin is emblazoned with the tasteful Burger Town logo, the fictional fast food chain that features across multiple CoD titles, natch.

While the skin is a one-time reward, the Double XP can be redeemed multiple times. XP, for any non-gamers out there, is a player’s in-game experience points which unlock in-game items such as weapons and perks. Gamers can redeem up to 40 hours of Double XP with each new meal purchased. Just don’t eat all 40 burgers in one sitting, please.

“Our millennial customers love gaming and burgers, which lead to great success the last time we worked with Activision for our Call of Duty Black Ops Promotion in 2018” said Hungry Jacks’ CMO, Scott Baird.

“We’re thrilled to be joining forces again to bring our guests a free bonus for a game that we know they love.”

“We are incredibly excited to partner with Hungry Jack’s to celebrate the release of Modern Warfare II with the Call of Duty community,” said William Gahagan, Director of Global Partnerships at Activision.

“Our brands are coming together for an offer that fans will love, and I’m looking forward to seeing players online in the Burger Town Operator Skin come launch weekend.”

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TAGGED: Call of Duty, hungry jacks
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Tom Fogden
By Tom Fogden
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Tom is B&T's editor and covers everything that helps brands connect with customers and the agencies and brands behind the work. He'll also take any opportunity to grab a mic and get in front of the camera. Before joining B&T, Tom spent many long years in dreary London covering technology for Which? and Tech.co, the automotive industry for Auto Futures and occasionally moonlighting as a music journalist for Notion and Euphoria.

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