To mark the start of SailGP’s sixth season, commencing in Perth this weekend, BONDS has rolled out a new video featuring BONDS Flying Roos co-owners Hugh Jackman and Ryan Reynolds, driver and CEO Tom Slingsby and his world-class crew with a team “briefing” to kick off the championship.
Created by Maximum Effort, the humorous video celebrates the cheeky personality of the BONDS brand and the elite skill of the team. The video highlights the co-owners, athletes, and brand, while a subtle nod to the speed, precision, and intensity of SailGP is woven throughout—setting the tone for another adrenaline-fuelled season.
The release marks the next chapter in BONDS’ expanding relationship with the BONDS Flying Roos and their co-owners, following a series of high-profile moments that have captured global attention and introduced new audiences to SailGP and Australia’s most successful team in the league.
BONDS serves as both official title partner and official underwear partner, bringing more than a century of Aussie heritage—and signature comfort—to the BONDS Flying Roos.
“BONDS, Hugh and Ryan bring a great energy to the team. It’s fun, it’s fast-moving and it matches the way we like to go racing—competitive, focused and not taking ourselves too seriously,” commented Slingsby.
“We’re super excited about another epic season with the BONDS Flying Roos. With Hugh and Ryan at the helm, this gives fans a sneak peek into what goes on in the “briefing room”—and our secret weapon, comfy undies,” added BONDS head of marketing Kedda Ghazarian.
