Connected TV monetisation platform Hoppr has signed a commercial partnership with Fetch TV to strengthen its premium CTV advertising proposition for brands and media agencies.
Through HopprTV, Fetch will enhance its proposition with audience, contextual and behavioural intelligence, alongside indicators that help advertisers better understand which audiences are most likely to be interested in relevant products and services.
Combined, these insights give brands and agencies greater confidence when planning and buying connected TV campaigns, helping them make more informed media investment decisions while preserving the premium viewing experience that Fetch is known for.
Fetch is one of Australia’s most distinctive connected TV platforms reaching approximately 2 million people from its 650,000 subscribing Australian households across live TV, catch-up, FAST channels and on-demand streaming and home-screen advertising formats.
Its highly engaged audience establishes Fetch as one of Australia’s leading premium connected TV environments for advertisers targeting the largest screen in the home.
“Australia is a market we know well and Fetch already has the audience, the platform environment and the advertising formats,” commented George Gelavis, executive chair of Hoppr.
“Connected TV is entering its next phase and success won’t simply be defined by audience scale, but by how well platforms help advertisers understand the value of the audiences they’re reaching. Fetch has recognised this shift early and is continuing to evolve its advertising proposition, giving brands and agencies a clearer understanding of the audiences that matter most and greater confidence in every media investment they make.”
As connected TV continues to attract a growing share of advertising investment in Australia, brands and agencies are increasingly looking beyond audience reach alone. The market is shifting from buying inventory to buying confidence: confidence that campaigns are reaching the right audiences, reducing wasted impressions and delivering stronger returns on advertising investment.
The Fetch partnership adds to Hoppr’s growing international footprint following its recently announced initiative with TIM, an Italian multinational telecommunications company, alongside its work with Ooredoo Qatar and StarHub in Singapore.
