Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer.
Lower will own the brand’s overall global strategy, demand generation, communications, and events.
Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held marketing leadership roles at Alight and Aon Hewitt, and spent 15 years at Bank of America, building world-class marketing teams.
Lower also volunteers as a member of the Peer 150 Marketing Advisory Board, serves as an executive mentor for The Marketing Academy US, and is a leader in The Collective.
Tom Keiser, CEO of Hootsuite, said: “As I searched for a CMO to join the company to help drive this phase of growth, I knew I was looking for a modern marketer,
“Maggie is exactly that. She has spent her career combining both the art and science of marketing to drive exceptional results for global brands and I look forward to working with her as we rapidly grow and transform our company and this industry.
“Maggie is not only a talented marketing and business executive, but she is also a true community leader who exudes empathy and warmth—we are all so happy to welcome her to the Hootsuite nest.”
Lower, said: “Hootsuite is an iconic brand that forged a category—they anticipated how people would connect with the world well before social media became part of the household vernacular.
“I’m honoured to join this incredibly talented, purpose-driven leadership team that is bringing global communities together as we navigate one of the most dynamic economic periods in history.”
