Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer.
Lower will own the brand’s overall global strategy, demand generation, communications, and events.
Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held marketing leadership roles at Alight and Aon Hewitt, and spent 15 years at Bank of America, building world-class marketing teams.
Lower also volunteers as a member of the Peer 150 Marketing Advisory Board, serves as an executive mentor for The Marketing Academy US, and is a leader in The Collective.
Tom Keiser, CEO of Hootsuite, said: “As I searched for a CMO to join the company to help drive this phase of growth, I knew I was looking for a modern marketer,
“Maggie is exactly that. She has spent her career combining both the art and science of marketing to drive exceptional results for global brands and I look forward to working with her as we rapidly grow and transform our company and this industry.
“Maggie is not only a talented marketing and business executive, but she is also a true community leader who exudes empathy and warmth—we are all so happy to welcome her to the Hootsuite nest.”
Lower, said: “Hootsuite is an iconic brand that forged a category—they anticipated how people would connect with the world well before social media became part of the household vernacular.
“I’m honoured to join this incredibly talented, purpose-driven leadership team that is bringing global communities together as we navigate one of the most dynamic economic periods in history.”
Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]
Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]
Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]
Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]
Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign. “We thought it would be fun to see some other iconic Australian brands back […]
Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]