Together with newly appointed creative agency 10 feet tall, Honda Marine has launched a campaign that lets boating enthusiasts know they’re getting more than an engine.
The campaign’s central film showcases the many aspects of performance, reliability and engineering that come from Honda’s background in Formula 1, advanced robotics and vehicles, and its influence on marine engine design.
Susan Barca, marketing manager of power equipment and marine at Honda Marine, said: “Our audience are seekers of adventure and discovery on the water.
“We wanted to raise the profile of our brand by emotionally engaging with them so they could see how everything we’ve done as Honda has found its way into our outboards to provide an unmatched boating experience.”
Joseph Meseha, managing director and partner at 10 feet tall, said: “Boating is about enjoying the water and freedom it gives you. With Honda Marine on the back of your boat, you can focus on enjoying the action, knowing you’re backed by the best.”
Client: Honda Marine
Marketing manager of power equipment and marine: Susan Barca
Creative agency: 10 feet tall
Creative director: Stuart Black
Managing director: Joseph Meseha
Strategy director: Magnus Nilsson
Art director: Matt Toebelmann